The new sensation of the marketing world is social media marketing. It is a place where new content is shared every day, new trends are created, and businesses are willing to invest thousands of dollars in social media ad campaigns.
Social media is a place where the early bird gets the prey. If you can read the new trends and get hold of them before the other, you will always be a step ahead of your peers. However, you need to understand that putting your finger on the latest trends and creating social media content is different.
Yes, it is necessary that you react to all the new events that are happening all around you. But that doesn’t mean you will lose sight of the bigger picture; that is planning out a social media calendar and sticking with the event to successfully run your social media ad campaign.
A social media calendar is a secret weapon of all the social media managers out there. It is the best tool to keep all your social media posts organized and scheduled. Putting it simply, you can say that it is a system that you and your team use to streamline all your social media content.
A social media calendar must consist of the following:
Successful companies like use software to keep track of their social media campaigns.
If you have ever been in the shoes of a social media manager, you would know how scrappy a social media feed looks. We have heard many people talk about how strategic they are, but most of them have ended up posting a social media post whenever their mood strikes.
Creating a social media calendar helps you streamline a plan that is content-based and is followed to achieve a goal. Just try to look at your social handles and see just how balanced your posts are. You will find that without a social calendar, you have no plans and have been posting the same types of content.
Hacking social media calendars by your side helps you plan what type of content will be posted and when.
Although making a social media content calendar is not that big of a deal, most people omit to add the crucial elements in their calendar. Here are steps that will guide you through the perfect creation of a social media content calendar.
Before you can start with your whole Sicilia media content calendar thing, you first need to audit your social media handles. This will help you find the loopholes and highlight the areas where you need to work.
Starting with a social media audit is the key to fine-tune your social media content calendar from the first step. Here are a few things that you must highlight in your social media audits.
There are several social media channels, but having accounts on all the platforms certainly doesn’t feel right. The social media audits you have done will help you identify the social media channel effective for you and your business.
We are not saying that having an account on social media is a bad thing. We are just highlighting the facts that are wasting your time and energy on the platform that does not cater to your audience persona.
Now that you have finally known how your social media platform will look like. The next thing is to look for content that complements this platform. Start with defining what you want to track from the social media platform.
You can use the following to get started.
Some people like to call it content repositories or media resources, but we like to keep it simple, so we call it a content library. Simple enough to be understood by all.
Regardless of what you call it, it serves a single function, that is, to store all the social media content. We prefer using cloud storage systems to ensure that our team can get hold of content even if they are working remotely.
Now you have got all the information you need for your social media content calendar. It is time to start sketching the bones of the perfect masterpiece.
Here is how your basic infrastructure will look like.
At this point, your brain has already started visualizing the creative ideas. Now you just need to put those ideas on the digital canvas. As you move forward with your work, see how your calendar feels.
You can even go for content pillars to further explore the reach of different kinds of social posts and their impact on your social handles. It is necessary to create social media posts that are in alignment or take cues from your overall web design. This helps maintain a consistent branding style and design across all digital platforms.
Getting feedback from your teammates ensures that you are on the right path. Create posts that you would like to see for yourself on other social media handles.
Once everything is completed, the only thing left is to publish the post. However, while you publish your post, be vigilant about the time. Follow the time mentioned in the calendar for your post for better results.
Social media is the biggest marketing platform where every day millions of dollars are invested in ad campaigns. Hence, it is necessary that you learn the best practices of social media marketing. A social media content calendar is one such practice.
There you have it; now you know how to perfectly create a social media content calendar. We have tried to keep things as simple as possible so that you do not have any problem understanding anything.