Location-based services are the type of services offered through a mobile phone and take into account the device’s geographical location. They typically offer information or entertainment. They are largely dependent on the mobile user’s location, the primary objective of the service provider’s system is to determine where the user is. There are numerous applications of location-based services including local news, points of interest, directions, directory assistance, fleet management, emergency, asset tracking, location-sensitive building, and local advertisement, among others. The rise in the use of location-based mobile advertising is one of the major factor contributing to the growth of the market.
Latest released the research study on Global Location Based Services Market, offers a detailed overview of the factors influencing the global business scope. Location Based Services Market research report shows the latest market insights, current situation analysis with upcoming trends and breakdown of the products and services. The report provides key statistics on the market status, size, share, growth factors of the Location Based Services. The study covers emerging player’s data, including: competitive landscape, sales, revenue and global market share of top manufacturers are: Cisco Systems, Inc. (United States),Google Inc. (United States) ,Alcatel-Lucent SA (France) ,AT&T Inc. (United States) ,International Business Machines Corporation (United States) ,Qualcomm Inc. (United States) ,Microsoft Corporation (United States),Oracle Corporation (United States) ,Apple, Inc. (United States),Bharti Airtel, LTD. (India)
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Analyst at AMA have conducted special survey and have connected with opinion leaders and Industry experts from various region to minutely understand impact on growth as well as local reforms to fight the situation. A special chapter in the study presents Impact Analysis of COVID-19 on Global Location Based Services Market along with tables and graphs related to various country and segments showcasing impact on growth trends.
Market Trend:
The Increasing Popularity of Cloud-Based Big Data Analytics
Market Drivers:
Increasing Competitiveness and Higher Adoption of Bi Solutions
Higher Adoption of LBS and RTLS for Various Industry Applications
The rise in the Use of Location-Based Mobile Advertising
Increasing Use of Social Media Marketing
The proliferation of Loc
Opportunities:
Evolution of IoT
Increasing Demand for Wearable Devices
Support from Government for Encouraging the Use of RTLS and LBS Technologies
New Opportunities in the Industrial Manufacturing Sector
Challenges:
Privacy and Security Concerns
Connectivity and Data Integration Issues
Lack of Skilled Professionals
Stringent Government Rules and Regulations
Lack of Awareness, Expertise, and Other Operational Challenges
Mobile App Data Privacy Concerns
The Global Location Based Services Market segments and Market Data Break Down are illuminated below:
by Application (Location-based Advertising, Business Intelligence & Analytics, Social Networking & Entertainment, Mapping & Navigation, Local Search & Information, Others {Disaster Management, and Emergency Support}), Technology (Assisted GPS {A-GPS}, GPS, Enhanced GPS {E-GPS}, Enhanced Observed Time Difference {E-OTD}, Observed Time Difference {OTD}, Cell ID, Wi-Fi, Others {Bluetooth, Enhanced cell ID, and Geofencing}), Location Type (Outdoor, Indoor), Component (Hardware, Software, Services), End User (Transportation, Media & Entertainment, Retail, Healthcare, Government & Defense, Others {Education, BFSI, and Oil & Gas})
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Market Insights:
Recently, AT&T launched cloud-based location-based services mobility data offerings. To help businesses and organizations with mobile initiatives improve productivity and have better visibility into their assets.
On 28 2017, Microsoft Corp. launched Azure Location Based Services to offer enterprise customers location capabilities. Azure Location Based Services are integrated directly into Azure, enabling enterprise customers to add Location Based Services to their existing Azure cloud solutions with the assurance that it meets Azure’s world-class standards of privacy, compliance, scalability, management, and simplicity.
Merger Acquisition:
On 4 Feb 2019, TomTom (TOM2) and Microsoft Corp. have announced that they are expanding their partnership, bringing TomTom’s maps and traffic data into a multitude of mapping scenarios across Microsoft’s cloud services. With this broadened integration, TomTom will be a leading location data provider for Microsoft Azure and Bing Maps. TomTom is also expanding its relationship with Microsoft, selecting Microsoft Azure as its preferred cloud provider.
Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.
What benefits does AMA research study is going to provide?
– Latest industry influencing trends and development scenario
– Open up New Markets
– To Seize powerful market opportunities
– Key decision in planning and to further expand market share
– Identify Key Business Segments, Market proposition & Gap Analysis
– Assisting in allocating marketing investments
Strategic Points Covered in Table of Content of Global Location Based Services Market:?
Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Location Based Services market
Chapter 2: Exclusive Summary – the basic information of the Location Based Services Market.
Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges of the Location Based Services
Chapter 4: Presenting the Location Based Services Market Factor Analysis Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
Chapter 5: Displaying market size by Type, End User and Region 2015-2020
Chapter 6: Evaluating the leading manufacturers of the Location Based Services market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by segments, by countries and by manufacturers with revenue share and sales by key countries (2021-2026).
Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source
Finally, Location Based Services Market is a valuable source of guidance for individuals and companies in decision framework.
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Key questions answered
– Who are the Leading key players and what are their Key Business plans in the Global Location Based Services market?
– What are the key concerns of the five forces analysis of the Global Location Based Services market?
– What are different prospects and threats faced by the dealers in the Global Location Based Services market?
– What are the strengths and weaknesses of the key vendors?
Definitively, this report will give you an unmistakable perspective on every single reality of the market without a need to allude to some other research report or an information source. Our report will give all of you the realities about the past, present, and eventual fate of the concerned Market.
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