In the digital age, many businesses believe that press releases are unnecessary as there are plenty of other ways to improve brand recognition and get important information out to the public. Right now, the most common tool for achieving this is social media marketing. However, the traditional press release remains important – and your business should be giving it a lot of thought. Here are the best reasons to create a press release in 2021.
Marketing new products has never been more important. In a highly competitive world, new marketing methods are constantly emerging, such as:
In addition to this, business owners and marketers are using different technology resources to better their existing marketing, such as deep learning (the deep learning algorithm assists in nailing down which consumers are most suitable to target). Deep Learning Vs Neural Network: What’s the Difference?
With all this in mind, the traditional press release is still capable of marketing products just as well as new marketing methodologies. As the old saying goes, “If it isn’t broke – don’t fix it.”
A press release allows you to market your product’s features through text, images, and video – which are likely to catch the eyes of a big audience. You can then let the audience know exactly why they should be interested in your product and how it will benefit them.
Press releases also enable you to get your brand name recognized in the public domain – as much of the world’s population is still engaging with the news media (although it’s more popular in digital form, now).
Building and maintaining relationships with different media outlets is extremely important in 2021 – particularly during the fake news era. Your business should aim to make them your friends – not your enemies.
Press releases enable relationships to be built. Once relationships have been established, media outlets can then contact you for industry insight and opinions, as well as to collaborate with you again in the future when you release new products.
‘Cancel culture’ has taken over Western civilization. This has caused a gigantic new trend that regularly sees businesses – from small to global brand names – making public apologies. The best way to make a public apology, or handle a delicate situation, is via a press release – it’s professional and holds more weight than a social media post.
Brand events are very popular now – from opening days to special discount hours. Press releases are a great opportunity to let the general public know when you have an event coming up – and why they should come along to it.
Similarly, you can announce any rewards or industry honors you have received. This will help to build a positive reputation for your business.
A good press release isn’t easy to create. To conclude, here are some of the key components of an excellent press release: