Growing urbanization and busy life styles have given rise to the need for on-the-go, convenient, and portable solutions that offer good taste and are aligned with the rising health & wellness trends among populous. As the sale of carbonated beverages continues to decline, people are increasingly looking toward healthier drinks, which offer additional functional benefits. Realizing this trend, companies such as The Coca-Cola Company and PepsiCo are more focused on offering RTDs that cater to these needs of consumers. For instance, Gatorade BOLT24 from Pepsi is infused with electrolytes and antioxidants with no artificial sweeteners or added flavors. Additionally, shift to dual income families and increasing number of working millennial and women workforce is further strengthening the demand for ready to drink products. Additionally, the launch of new flavors in different RTD beverage segments is further strengthening market growth. For instance, in 2019, Mondelez entered the RTD market with the launch of Ruckus and Co, a line of frozen fruit smoothies targeted especially for kids.
Major Key Players of the Ready to Drink (RTD) Market are:
The Coca-Cola Company, PepsiCo, Nestlé, Starbucks Coffee Company., Danone S.A., KeurigDr Pepper Inc, Unilever, SUNTORY HOLDINGS LIMITED., RED BULL and Vitasoy International Holdings Limited, among others.
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With the rising demand for RTD beverages, manufacturers are focused on product and packaging innovations to increase the shelf life of these products without compromising on their taste and quality. For instance, BKON’s new patented technology, RAIN (Reverse Atmospheric Infusion) claims to keep packaged drinks fresh for months and can be used for different products such as tea, coffee, and cocktail, among others. Similarly, the use of UHT technology in RTD beverages, such as milk, is also creating new opportunities for manufacturers.
However, the price volatility of RTD beverage ingredients stands to act as a major market barrier. Additionally, lower consumer awareness and acceptance along with cultural habits in underdeveloped and developing nations with limited product offerings is another challenge in the market. For instance, in countries such as India, where people resort to having tea and coffee being prepared rather than opting for ready to drink coffee or tea is one such factor. Furthermore, the outbreak of COVID-19 is also likely to create manufacturing and logistical issues, which will deter market growth in the coming years.
Major Types of Ready to Drink (RTD) Market covered are:
– Alcoholic Beverages
– Energy & Sports Drinks
– Bottled Water
– Carbonated Soft Drinks
– Alternate Dairy Beverages
Major Distribution Channel of Ready to Drink (RTD) Market covered are:
– Supermarkets & Hypermarkets
– Specialty Stores
– Convenience Stores
– To study and analyze the global Ready to Drink (RTD) consumption (value & volume) by key regions/countries, product type and application, history data.
– To understand the structure of the Ready to Drink (RTD) market by identifying its various sub-segments.
– Focuses on the key global Ready to Drink (RTD) manufacturers, to define, describe and analyze the sales volume, value, market share, market competitive landscape, SWOT analysis, and development plans in the next few years.
– To analyze the Ready to Drink (RTD) with respect to individual growth trends, future prospects, and their contribution to the total market.
– To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
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Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.5 Market by Application
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Ready To Drink (RTD) Market Size
2.2 Ready To Drink (RTD) Growth Trends by Regions
2.3 Industry Trends
3 Market Share by Key Players
3.1 Ready To Drink (RTD) Market Size by Manufacturers
3.2 Ready To Drink (RTD) Key Players Head office and Area Served
3.3 Key Players Ready To Drink (RTD) Product/Solution/Service
3.4 Date of Enter into Ready To Drink (RTD) Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Product
4.1 Global Ready To Drink (RTD) Sales by Product
4.2 Global Ready To Drink (RTD) Revenue by Product
4.3 Ready To Drink (RTD) Price by Product
5 Breakdown Data by End User
5.2 Global Ready To Drink (RTD) Breakdown Data by End User
In the end, Ready To Drink (RTD) industry report specifics the major regions, market scenarios with the product price, volume, supply, revenue, production, and market growth rate, demand, forecast and so on. This report also presents SWOT analysis, investment feasibility analysis, and investment return analysis.
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