The new video-sharing app, TikTok, has exploded in popularity over the past few years and is much more than just something to watch. With its abundant features and an immense number of users, it has become an excellent opportunity for businesses and brands to reach the audience they target. Since there are many influencers on this social network, finding one can be difficult for marketers. However, by understanding what they’re about and who they really are as people, this task becomes easier. Engaging with these influencers will not only assist you better figure out the platform but also provide you access to new audiences that you may have never reached before. If you are new to TikTok, then you might not exactly know what influencers do or why you should use them, so here is what you need to know in order to understand the influencers on TikTok:
Influencers work in niches in which they have the strongest expertise. Your main goal should be selecting influencers that are powerful in your niche. The well-chosen influencers representing your brand will be far more effective than those selected just by the number of followers, or worse – chosen randomly. Why is that? First, influencers in your niche possess a solid knowledge foundation about your industry and will know how to present your products in the best possible way. Secondly and even more importantly, influencers in your niche have a large audience that is highly interested in products from your industry. That opens an excellent opportunity for your business to gain many attentive followers and potential customers. Relevance is the key. In addition to influencers, there are also growth services, such as TokUpgrade, which aim to help you to get TikTok followers.
There are around a thousand different niches. Some of the largest are beauty, fashion, arts and crafts, travel, etc. Each has its own audience that actively follows and interacts with them. Your goal should be to choose your niche based on your business type, focus on the one you identify best with, and partner with suitable influencers.
Price comes with effective advertising, and influencer rates vary depending on their number of followers. There are five types of influencers:
1.Nano-influencers have the smallest amount of followers (between 1,000 and 10,000). They charge between $5 and $25 per post.
2.Micro-influencers are those that have between 10,000 and 50,000 followers. Their rate goes between $25 and $125 per post.
3.Mid-tier influencers possess a big audience (50,000 and 500,000 followers). You should expect them to charge $125-$1250 per post.
4.Macro-influencers can engage large masses since they have between 500,000 and 1 million followers. They usually ask between $1250 and $2500 per post.
5.Mega-influencers are the biggest in the industry, with more than 1 million followers. They are hired by big brands that want to attract a vast audience. Their price goes from $2500 to higher amounts.
Influencers are people on social media who have built their reputations based on their rich knowledge and expertise on a specific topic. They post consistently about that topic on social networks and generate substantial followings of engaged and enthusiastic people who actively follow their views and opinions. Their content is often entertaining, which makes it more attractive for the followers. Influencers have the competence to boost the creativity of the brand’s content and personalize it. Influencers have strong character and are also able to evoke their followers’ emotions. That’s why they have the power to talk about trending topics, social movements, and even global events. All these key characteristics make them powerful and highly influential in the domain of social media networks.
If you choose the influencer that matches your target market, you can reap many benefits, one of them being getting TikTok followers quickly. They can help a brand greatly and in various ways. Since influencers have an active audience that enthusiastically follows them, they have the power to create and increase engagement. By promoting your brand, they can engage them in interacting with it. Their other great advantage is their massive follower base. They can reach an enormous number of people, and transfer them to your brand’s page and increase its traffic. With many people visiting your page, you will gain many new followers who will connect your product with the influencer that brought them to your page. That will give your brand a positive and personalized image and give you a solid boost to promote your products or services to them.
TikTok is still a new concept to marketing, and marketers are still researching the best ways to make the best use of this social platform. It is vital to understand its benefits and use them in the best way possible. That will push your business ahead of your competition, and with a strong knowledge basis, you will be much more competitive on the market.