Instagram is a roaring success among social media networks, and one can easily understand why. This social platform has over 600 million active monthly users and 500 million daily active users. It is a globally popular social media network with 80% of the users based outside the United States. The number of Instagram followers isn’t everything. Still, it does help place your content in front of more people who could potentially be interested in following you or using your product or service. Instagram offers brands numerous benefits, which is another reason they turn to this social media network. However, Instagram can be hard to understand if you are new to social media, and you might need help, which is why we will share a few tips on how to gain more Instagram followers:
Hashtags are a crucial part of efficient posts. Their benefits are numerous, and you should use them in your posts. Hashtags can connect you to many people that could potentially visit your profile and become your followers. Among millions of photos and videos posted daily, hashtags allow your posts to be seen too. There are many tools that allow you to find the best hashtags as well. Each one of the trending hashtags, such as the ones that Task Ant recommends, separates content it describes from numerous others, helping people find posts they are interested in. That means that with proper hashtags, you can reach your target audience, which is of immense importance for your brand. Research popular hashtags that are related to your niche. Find out what people are most interested in and use it to your advantage. It is best to choose those that contain an optimal number of followers. On the other hand, try to choose more specific hashtags; otherwise, your content will be quickly buried among thousands of new posts in that hashtag. Additionally, create your own branded hashtag, which can help you push your brand’s campaign, build your community and gain user-generated content.
Another essential factor you should pay attention to is entertainment for your audience. Instagram is mainly used by people who want to be entertained, and with COVID-19 lockdowns, they need it more than ever. Try to put a smile on their face, make personable content, and your followers will feel more connected with you and your brand. There are many great ways to achieve it. You can make posts with inspirational quotes of the day to motivate your followers. Post photos of your company’s team members and behind-the-scenes images to give your brand a more personal touch. If you have a cat or a dog close to your office, make it a mascot. Finally, encourage your followers to post content with your products/ services. That will give you valuable user-generated content. You should use stories and reels and post videos to your feed since they all have a high engagement rate. Instagram stories have an impressive 4.21% average engagement rate, Reels have an average engagement rate of 2.7%, while feed videos have 2.2%.
Since Instagram is a social platform that focuses on visual effects, your posts and profile should have an aesthetic. First, you should be focused on your niche. Post content related to what you do, but don’t go too far; otherwise, you will lose your audience’s interest. A solid brand is about consistency. Your profile should also be themed, depicting the passion you have in and around your business or brand. Additionally, focus on the color palette of your feed. Try to create your photos with a similar color scheme, keeping the consistency of the palette of the whole profile. Research shows that lighter colors are more attractive to the audience than darker color schemes.
To further boost your number of followers and their engagement, you can also try using influencers, or any other tools to get followers. They are people with solid expertise in their niche. Influencers have a large fan base that highly values their views and opinions. They also create very entertaining content that encourages active followers’ engagement. There are many benefits to hiring Instagram influencers, but one should be careful when choosing one. Don’t just choose an influencer with the highest number of followers. You may end up paying money to influencers whose audience has no interest in your industry, producing low or no results whatsoever. The crucial factor is to select an influencer related to your niche. An influencer can approach a vast audience and bring numerous followers to brands that they could not reach independently. Influencer related to your niche has followers who are interested in your industry and could potentially become your customers. Also, thanks to their expertise, they will present a brand effectively, making it more attractive to people to buy its products/services.