Business models are facing new challenges. Consumers change their behavior constantly. We are living in an era, where the digital environment gets bigger day by day and to win this game we need to ensure we have perfectly planned marketing for multi-location businesses.
Remember how business owners reached their products to you? By radio, TV, magazines, etc.. Now it is completely different, people are spending their time online and respectively businesses reach them on digital platforms.
Digital Marketing Campaign is the execution of marketing strategies by all the digital marketing techniques to reach goals and improve the conversion rate:
Here are the steps of planning a digital marketing campaign
Advantages of digital marketing
With Digital marketing you can define the behavior and buyer personas of your visitors. Google analytics shows you:
To target your audience ask yourself several questions…Where do they spend their time? What do they spend their money on? What interests do they have? Digital marketing has online tools that keep track of an individual’s online activities, behavior and demographic information. Digital marketers can use this data to offer users specific products or services that they may be interested in.
When you have collected this data, think about where you are going to place your ads. You can do it on Social media (Facebook, Instagram, Twitter, etc.) or the PPC advertising (Price-Per-Click)
Increase customer loyalty:
It’s more costly to convert new customers than to retain the existing ones. Digital Marketing allows you to keep personalized communication with your Customers by means of email offers and social media engagement. You can offer discounts special for them or exclusive access to product releases. Attract your Customers!
Generating consistent lead
Creating your “sales funnel” is the core purpose of marketing. A sales funnel is basically each step your visitors take and become your customer. Its a system where you see generated consistent leads and sales from traffic
Accurate results data:
With offline marketing it’s very difficult to measure the results of your marketing campaign. While in digital marketing you can measure EVERYTHING. How many people saw your ad, made a click, how many sales made from the ad, return on investment (ROI), where customers left your website. This is pretty nice to analyze and review your strategy.
Customers should be at the center of all business decisions. This requires special marketing tactics such as:
Digital marketing is a powerful tool and when it’s used correctly you can reach amazing results with low costs. look around, it’s all marketing, the way you treat every single thing, the way you choose activities and even the way you plan your day. Your brand depends totally on your marketing plan. make it awesome!