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Lauren Glendenning will oversee a growing content creation team of brand journalists and editors
ST. LOUIS, Mo. (April 13th, 2021) — PowerPublish, a virtual outsourcing marketplace connecting brand marketers with leading journalists, is pleased to announce Lauren Glendenning as its new director of brand content and communications.
Glendenning worked as an editor-in-chief, investigative journalist and beat reporter before launching in 2017 the brand journalism department at Swift Communications, a media company with print and digital news publications in Colorado, California and Utah. Her editorial acumen helped her balance journalistic integrity with clients’ brand communications needs, cementing the department as a trailblazer within the media industry.
“Journalists have a powerful skill set that’s been an untapped resource for brands and marketers,” she said. “Brand journalists have the expertise to transform antiquated marketing tactics into authentic, compelling content.”
At PowerPublish, Glendenning will lead a growing team of virtual editors and content creators that apply a high-standards journalistic approach to content marketing strategies. She will also work closely with PowerPublish President and Founder Dan Curran to deploy brand marketing and communications strategies for PowerPublish.
In a post-COVID economy, brands must be aggressive in their commitment to transparency, authenticity and honesty as it relates to content creation. PowerPublish allows brands to easily outsource high-quality content that communicates timely stories, relevant advice and industry expertise without the hassle and expense of in-house hires or ad agencies.
“Lauren is an innovator. She brings over a decade of brand journalism experience and a track record of turning brands into successful content publishers,” Curran said. “With Lauren’s leadership, we expect the entire marketing world to take note of the unique PowerPublish business model.”
PowerPublish is transforming the way brands outsource content. Our unique, streamlined approach to brand journalism focuses on delivering premium content and a seamless client experience. For more information, visit powerpublish.io.
Dan Curran | President and Founder
314-602-4155 | dan@powerpublish.io
Lauren Glendenning | Director of Brand Content & Communications
303-819-1683 | lauren.glendenning@powerpublish.io
