Herbal Tea Market size is estimated to be $52.6 billion in 2019, growing at a CAGR of 6.1% during the forecast period 2020-2025. Herbal tea is an infusion of any edible plant. It is available in huge varieties and can be made using many different ingredients including tree bark, flowers, leaves, roots, spices, seeds and fruits. Increasing awareness among consumers regarding health benefits associated with the consumption of herbal tea is significantly contributing to the market growth. Besides, this rising consumption of Ready-to-drink beverage among the younger population is propelling its demand. Therefore, manufacturing companies are focusing on introducing varied ranges of herbal tea in order to expand their product portfolio by launching new products. For instance, in February 2017 Fabindia planned to launch Indian herbal tea in China. With a low amount of caffeine and sugar supplement available in stores and online distribution channel for diabetes patients and sports is in turn is boosting its market growth.
Herbal Tea Market Segment Analysis – By Raw Material
By Raw Material, the Herbal Tea Market is segmented into Green Tea, Yellow Tea and Black Tea. Green Tea held the major market share in 2019, owing to presence of catechin an antioxidant that fight and help prevent cell damage. Moreover, green tea is made from camellia sinensis plant in which the dried leaves and leaf buds of camellia sinesis are used to produce various types of tea. Green tea is prepared by steaming and pan-frying the leaves and then drying them. Numerous numbers of health benefits by green tea including prevention of breast cancer, prostate cancer, gastric cancer, lung cancer, liver cancer, solid tumor cancer, leukemia and skin cancer related to exposure for sunlight is driving its market growth. Moreover, many studies also signify that green tea help prevent a range of heart-related issues from high blood pressure to cognitive heart failure. Also, black tea segment is projected to witness growth at fastest CAGR of 6.8% in forecast period 2020-2025 owing to the rising demand of ready-to-drink beverages, supplements and other nutraceutical drinks.
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Herbal Tea Market Segment Analysis – By Flavor Type
By Flavor Type, the Herbal Tea Market is segmented into Chamomile, Peppermint, Lemongrass, Ginger, Hibiscus and Fruits. Chamomile segment held the largest market share in the year 2019 owing to the wide usage of it in upset stomach, heartburn, nausea and vomiting. Moreover, chamomile is considered a safe plant and has been used in many cultures for stomach ailments and as a mild sedative. In addition, chamomile reduces the risk of cancer, as it contains antioxidants that significantly reduce free radicals in the body. Also, peppermint segment is projected to witness growth at fastest CAGR of 6.4% in forecast period 2020-2025. Peppermint is best known as a reliable solution for an upset stomach and even used to treat Irritable Bowel Syndrome (IBS). In addition, peppermint is also considered to treat headache as it opens up the brain constricted blood vessel. Therefore, these are the key benefits up surging the demand of peppermint which in turn is boosting its market growth.
Herbal Tea Market Segment Analysis – Geography
APAC contributed to the largest market share of more than 35% owing to the presence of large dominant players in the region including Tea Box, Gujarat Tea Processors & Packers Ltd and AVT. Increasing consumption of ready of drink-beverages trend in that region is contributing to the market growth. Moreover, Cymbio Pharma offers high quality assortment of Herbal Teas, which is made using high-grade herbal ingredient pure in nature, effective and longer shelf-life. North America Herbal Tea market is another dominant market owing to the presence of significant players like Arbor Teas.
Herbal Tea Market Drivers
Growing Awareness Among Consumers Regarding Herbal Tea Benefits
Growing awareness among consumers regarding herbal tea health benefits is a major factor driving the Herbal Tea Market during the forecast period 2020-2025. Besides, it reduces cancer risk thus further propelling market growth. National Cancer Institute (NCI) suggest that polyphenols in tea decrease the risk of tumor growth. Moreover, regular drinking of black tea reduces the risk of diabetes, high cholesterol, kidney disease, Parkinson’s disease and osteoporosis. Therefore, these are key benefits driving the Herbal Teas market during the forecast period 2020-2025.
Wide Application of Herbal Tea in food and Beverage Industry
Wide application of Herbal Tea in food and beverage industry is another major factor driving the Herbal Tea Market during the forecast period 2020-2025. Moreover, Apex Flavors offers tea extracts for use in a wide range of application, including ready-to-drink-tea and other beverages. In addition, its liquid tea extracts are available in both hot and cold-water soluble version, providing product clarity and authentic brewed-tea flavor, mouth feel, color with no kettle brewing required.
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Herbal Tea Market Challenges
Side-Effects of Herbal Tea
Side-Effects of Herbal Tea serves as a major setback for the growth of the Herbal Tea Market during the forecast period 2020-2025. For instance the most common side-effects are insomnia, anxiety, irritability, nausea and increasing heart blood pressure thereby disrupting the smooth flow of Herbal Tea market during the forecast period 2020-2025.
Herbal Tea Market Industry Outlook
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in Herbal Tea Market. Herbal Tea Market top 10 companies are Arbor Teas, Indigo Herbs, Mountain Rose Herbs, Organic India, Tega Organic Teas, Terra Teas, Tetley, The Indian Chain, Tielka and Twinnings.
March 2020: Typhoo the popular British tea company renowned for its specialty tea expanded its range of organic herbal tea and introduced three variants super greens purifying, digestive power seeds, and immunity boosting three tulsi.
Green Tea held the major market share in 2019, owing to presence of catechin an antioxidant that fight and help prevent cell damage.
Chamomile segment held the largest market share in the year 2019 owing to the wide usage of it in upset stomach, heartburn, nausea and vomiting.
APAC contributed to the largest market share of more than 35% owing to the presence of large dominant players in the region including Tea Box, Gujarat Tea Processors & Packers Ltd and AVT.
Wide application of Herbal Tea in food and beverage industry is a major factor driving the Herbal Tea Market during the forecast period 2020-2025.
Related Reports :
A. Green Tea Market
B. Tea Polyphenols Market
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