Decorations and Inclusions Market size was valued at $ 7.59 Billion by 2019, and is anticipated to grow at a CAGR of 5.85% during the forecast period 2020-2025. The Decorations and Inclusions Market growth rate is attributed to development in the production & processing for decorations & inclusions is anticipated to create new opportunities for the market. Decorations and enhancements are at the forefront of the food industry because they play an important role in attracting buyers to the commodity. For decorative purposes, chocolate and sugar form an important ingredient. These are molded or sprayed on the commodity in various beautiful ways to ornament them. Modern decorations and inclusions are stable in heat and baking. These items add textures to the item and complement the dish. Inclusions and decorations, including toffee, fudge, popping candies, brownie bits, sprinkles, and chocolate bits, are available in various varieties. Fruit preparation and formed chocolates, sauces, natural and processed nuts, and pralines are used in innovative ways to give bakery goods, cakes, and desserts a fun appearance. In the bakery and confectionery industry, decorations and inclusions are key components that give finished goods such as cakes, pastries, bar chocolates, breakfast cereals, and other goods a unique flavor, texture, mouthfeel, color, and other improvements.
Decorations and Inclusions Market Segment Analysis – By End-Use
On the basis of end-use, Food and Beve age Processing segment held the major share of the market in terms of revenue and is poised to grow with a CAGR of 5.7%. The reason is being attributed to sustainable sourcing of raw materials in the bakery and confectionery sector has become a key issue for several market participants across the value chain, due to the negative environmental impact resulting from over-harvesting of agricultural produce. This is especially true for cocoa since most decorations and inclusions are produced from cocoa. In addition, this segment is anticipated to gain revenue share during the forecast period 2020-2025 as a result of the introduction of independent certification schemes such as Fairtrade, UTZ, and Rainforest Alliance have ensured increased transparency in the supply chains. Buyers of cocoa and producers of decorations and inclusions benefit from including these labels and certifications in their end products, due to increased awareness by consumers towards the environmental impact of food sourcing.
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Decorations and Inclusions Market Segment Analysis – By Geography
North America dominated the Decorations and Inclusions Market with a share of 28% in 2019. The application of Decorations and Inclusions has grown rapidly over the last few years owing to the expansion of the confectionery industry and rising demand for baked products. Besides, the rising demand for snacks is touted to accelerate the call in this locale. Countries such as the U.S. and Canada are poised to contribute to its significant growth.
During the forecast period 2020-2025, the Asia Pacific region is projected to be the fastest-growing segment. In this area, the growth of the market is mainly driven by the growing consumption of convenience bakery items, such as cakes & pastries. Foreign cuisines and flavors are increasingly embraced by customers in Asian countries, which enable existing brands and new bakeries to invest in sugar sprinkles. In addition, the increase in demand for value-added products in the region, supported by the growing economy, is further projected to drive the growth of the market.
Decorations and Inclusions Market Drivers
Health benefits combined with taste in decorations and inclusions focused on fruit and nuts
With improvement in the production and processing technology for decorations and inclusions has resulted in expanded application areas over the past few years. Several factors such as shelf stability, moisture content, freeze/thaw, and thermal stability, among other factors, prohibited the use of decorations and inclusions in niche application areas. In alignment with sugar reduction strategies to combat the increasing prevalence of obesity, globally, decorations and inclusions containing dried fruits are preferred due to the natural sweetness lent to the end product, as well as health benefits such as antioxidants, vitamins, minerals, and other functional health benefits. Another evolving trend is the utilization of natural sources of sugar in decorations and inclusions, moving away from processed sugar, thereby drawing the attention of health-conscious consumers all around the world.
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Decorations and Inclusions Market Challenges
Stringent regulation by government
The stringent food safety regulations may hamper the growth of the market. Nonetheless, the growing trend of DIY cakes and small bakeries offer lucrative opportunities for the decorations and inclusions market during the forecast period 2020-2025.
Decorations and Inclusions Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Decorations and Inclusions Market. In 2019, Decorations and Inclusions Market share is fragmented by the top ten players present in the market. Decorations and Inclusions Market top 10 companies are Almendras Llopis, Barry Callebaut, Cargill, Inc., Carroll Industries NZ Ltd., Dawn Food Products, Inc., Delicia B.V., Dobla Chocolate, HLR praline, ICAM S.p.A., Kanegrade Ltd., Kerry Plc, Orchard Valley Foods Ltd. and others.
In October 2018, the Paulaur Corporation USA launched non-GMO certified dessert coverage after increasing consumer demand for cleanly labeled natural products.
North America dominated the Decorations and Inclusions Market with a share of 28% in the year 2019.
The factors such as development in the production & processing technology for decorations & inclusions and product innovations are amongst the major factor projected to impel growth of Decorations and Inclusions Market.
Growing demand for high quality and decorate bakery products coupled with rising demand from foodservice sectors are the key factors owing to the growth in the segment during forecast period 2020-2025.
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