Scott O Hirsch of Florida-based Media Direct provides tips on boosting eCommerce traffic with link building.
When you start a link-building campaign, you have to decide on the approach to take. Keep in mind that unlinked mentions can also direct traffic to your site. This expands your options when dealing with affiliates and other link-building resources, says Scott O Hirsch of Media Direct in Boca Raton, FL.
According to Scott O Hirsch, the most effective approach includes researching articles that already reference your brand and asking them to link back to your web page. Remember to consider different types of branding for the best results in your link-building campaigns. Here are several branding types that you can use to expand your strategy and increase organic traffic to your website:
Scott O Hirsch recommends using prospecting tools to find brand mentions that aren’t linked back to your pages. Popular prospecting tools include Moz Fresh Web and BuzzStream. If you’re looking for automation, consider Mention by PureLinq.
An examination of competing content can help you identify where you need to build more visibility. Start with your home page if you don’t already have an aggressive link-building campaign to drive traffic there, says Scott O Hirsch.
Top pages for link building campaigns should include the following:
“Targeting the right pages for link-building campaigns can help you drive organic traffic to your site. It’s also a great way to highlight new websites and products you are promoting. You also need to evaluate the return on investment of various link building sources,” states Scott O Hirsch.