Pureed Food Market size is estimated to be $7.6 billion in 2019, growing at a CAGR of 6.2% during the forecast period 2020-2025. A pureed food is a cooked food usually vegetables, fruits or legumes, that has been ground, pressed, blended or sieved to the consistency of a creamy paste or liquid. Increasing geriatric population and the need of easy digestible food is contributing to its market growth. Besides, this the rising use of puree in food and beverage industry is also contributing to its market growth. For instance, Dohler’s puree concentrate combines the benefits of freshly-pureed fruit and vegetable in terms of taste and mouthfeel with the logistic advantage of concentrate ideal for juices and nectars, smoothies and snack drinks, alcoholic beverage, drinkable Dairy products, desserts, baked goods, confectionary and jams. With a larger section of the employed population, the demand for convenience flavored beverages is higher which is likely to boost the economic income of the Pureed Food market in the coming years.
Pureed Food Market Segment Analysis – By End-User
By End-User, the Pureed Food Market is segmented into Fresh Consumption and Food Processing. Fresh Consumption segment held the largest market share in the year 2019 owing to the wide usage of purees in beverages as well as in babies’ food products. Moreover, purees are important for babies to develop their taste buds. Besides, this SVZ provides excellent nutritional content, the inclusion of vegetable ingredients in applications allows food and drink manufactures to provide health with convenience in line with consumer’s needs. Furthermore, vegetable purees are ideal for nutrient rich and reduced sugar application which is extracted from carrot, pumpkin, parsnip or butternut squash, as well as healthy greens such as kale, spinach and broccoli.
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Pureed Food Market Segment Analysis – By Distribution Channel
Based on Distribution Channel, the Pureed Food Market is segmented into Online Retail, Supermarkets/Hypermarkets, Convenience Stores, Food Specialty Food and Departmental Stores. Among these, the Convenience stores accounted for the largest share and is also expected to grow at fastest CAGR of 6.6% during the forecast period 2020-20225. This majorly attributed to the fact that convenience stores offer large number of products to its customers in one place. Moreover, according to the beverages. Com, Daily carbonated soft drinks, energy drinks, sports drinks, juices and tea are lumped together as packaged beverages and they come-in third for largest-in store convenience category with 15.3% of sales.
Pureed Food Market Segment Analysis – Geography
Europe contributed to the largest market share of more than 40% owing to the presence of large dominant players in the region including Dohler and KASAG. Increasing demand of pureed food among consumers owing to its health benefits have highly supported its regional demand. North America pureed food market is another dominant market owing to the presence of key players including Little Spoon Inc. and Blossom Foods. Moreover, developments by the key players such as Nestle introducing more nutritious and organic products for babies, children and mothers launched a series of natural products range owing to the increasing demand of natural ingredient among consumers, thus fueling the regional growth.
Pureed Food Market Drivers
Increasing Awareness Among Consumer Regarding Nutritional Benefits of Pureed Food
Increasing awareness among consumers regarding nutritional benefits of pureed food is a significant factor driving the Pureed Food market during the forecast period 2020-2025. Furthermore, the increasing demand of fruit juices and beverages is also contributing to its market growth. Growing developments and product launches by major players is a significant factor driving the Pureed Food Market during the forecast period 2020-2025.
Cost-effectiveness is a major factor driving the Pureed Food Market during the forecast period 2020-2025. Changing lifestyle along with the growing the health concern and hectic schedules of working population around the world is further propelling its market. Furthermore, the wide acclamation in celebratory events and household occasion there is a demand for cakes and pastries at affordable prices which is further contributing to its market growth.
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Pureed Food Market Challenges
Risk-Associated with Feeding Babies with Pureed Food
Some of the factors that may impede the growth of Pureed Food Market during the forecast period 2020-2025 are the risk-associated with feeding babies with pureed food. Moreover, packaging and transportation of pureed food is also anticipated to serve as a setback for the growth of Pureed Food market during the forecast period 2020-2025.
Pureed Food Market Industry Outlook
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in Pureed Food Market. Pureed Food Market top 10 companies are Blossom Foods, Doehler, Elite Pureed Meals, Gourmet Pureed, Little Spoon Inc., Mom Meals, Smoothe Foods, The Punjab Kitchen Ltd, Thick-It and SVZ.
October 2020: Keytone Dairy launched its superfood frozen puree range.
Fresh Consumption segment held the largest market share in the year 2019 owing to the wide usage of purees in beverages as well as in babies’ food products.
The convenience stores accounted for the largest share in 2019 offering large number of products to its customers in one place.
Europe contributed to the largest market share of more than 40% owing to the presence of large dominant players in the region including Dohler and KASAG.
Increasing awareness among consumers regarding nutritional benefits of pureed food is a significant factor driving the Pureed Food market during the forecast period 2020-2025.
Related Reports :
A. Food Processing Ingredients Market
B. North America Juice Market
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