Creating content is a rewarding thing to do. Especially when you can see and feel the response from your audience. There’s no better feeling for a writer than to know your efforts are appreciated and not in vain. However, far from every published article gets the attention it deserves. Why does it happen?
First, let’s be realistic: far from every published article is worth the attention to begin with. Some creators prefer to share poorly written and researched content due to lack of time, interest, or other reasons. No matter what stops you from creating binge-worthy content, if you can’t make your best, don’t even give it a try.
Second, you target the wrong audience. Beginners always struggle to find “their people” and get negative feedback or no feedback at all. Sure, it takes a while to reach out to your reader. But with a few winning strategies, you are destined to meet your followers in a little while.
Speaking of the strategies, here comes our last point: you ought to have a solid content strategy to follow. Otherwise, success isn’t anywhere around the corner. Before we proceed to discuss different approaches, let’s make sure we are on the same page regarding the purpose of this article.
The answer depends on your pursuits. What do you strive to achieve with published pieces? More likes, more comments, more followers? Or more customers? Or maybe you want your words to reach out and help as many people as possible? The outcome you’re looking for is the “engagement” you aim to achieve.
It is crucial to define the mission of your content.
Like with any other craft, you must understand what stands behind your motivation. Every creator speaks to his audience in a unique yet resonant voice. To talk the same language with the people, one must discover its creative mother tongue first. To learn more about creative languages, check this insightful podcast from Creative PepTalk.
This is another question you should study before setting for strategy development. How do you plan the upcoming posts, blogs, articles, etc.? Can you make a year-long blueprint? Or do you let up and coming trends to guide your inspiration?
We can’t answer this question for you. Every case is unique; every writer pursuits specific goals; every topic category has its peculiarities. Therefore, you must define what approach to game planning works the best for you. For example, some creators generate ideas out of the blue. It is either a natural gift or a matter of years-long practice. Not every writer can go with improvisation, which explains the practicality of definite content strategies.
But before we go any further, here’s an honorable mention. If neither spontaneity nor writing is your thing, click this site and team up with professional authors for better content. This service offers high-quality writing solutions across almost any topic. Don’t struggle on your own; better learn from a professional, and become one yourself shortly.
Don’t let this statement confuse you. You must define accurate goals to long for. This isn’t “why you’re writing texts” but “what’s in it for you”. For example, you want to achieve a million audience reach. Or you wish to get fruitful commercial collaborations. Write down your goals and only then think about how to achieve them.
To create engaging content, one must know what’s hot right now. Not in the world in general. It is your target audience’s scope of interest that matters the most. There are multiple tools to generate brilliant topics to elaborate on in your articles. You can’t just use any idea that pops into your smart head. It might be good on paper. But there’s no certainty that your reader will relate to the discovered logic.
It takes a few minutes to find out what interests your followers the most. For example, BuzzSumo is a top-pick among successful creators to look for inspiration. Check this definitive guide to find out how to benefit from BuzzSumo the most.
Messiness is the worst enemy of every author. Many find it possible to keep everything inside their brilliant minds. However, many failed to remember every littlest detail when occasion offered to take advantage of it.
Make an effort and structure your work properly. Go an old-school way and use a notebook. Or benefit from cool digital tools to arrange the information effectively. For example, Notion is a well-suited free product that looks after your schedule and information properly.
It is crucial to have an unbiased opinion from within. Listen to your followers carefully. EVERY opinion, no matter its nature, must be taken into account. Both negative and positive reviews can help you grow as a creator. If you avoid two-way communication, it’ll be just you speaking and listening.
Be careful. Don’t let negative feedback ruin your motivation or confidence. Draw conclusions from it, avoid irrelevant hate and jealousy, and strive to become better in the future. Seek inspiration in grateful reviews and allow them to drive you toward a striking success.
Remember to keep an eye on what your competitors are up to. Don’t copy their examples but take warning from them. To get ahead of the group, you must be one step forward from everyone else.
Hopefully, these tips and tricks will help you create a powerful content strategy. Never look back!