Have you ever noticed just how many businesses pop up on your Instagram feed or in your stories, promoting their brand or products? Do you have a brand and are wondering how you can make use of Instagram in order to help it grow?
It seems as though businesses these days are taking full advantage of everything that different social media platforms have to offer, however the most commonly used platform for any kind of marketing is Instagram. Research shows that Instagram is one of the most popular social media platforms for both businesses and just regular users, amassing over 1 billion users in its time. By businesses making use of Instagram in their marketing strategy, they allow themselves to have fantastic opportunities to reach an insanely huge audience that traditional marketing just would not allow for. However, a lot of businesses attempt to use Instagram without really knowing how to use it, or what kind of marketing is being used on Instagram, which in turn leads their account to fail and not see any growth in their account
If you actually want to see your account grow and help your business, here are a few things that you could be doing to grow your business on Instagram.
Hashtags are one of the most misused and underrated tools that Instagram has to offer. Hashtags are a keyword that follows a pound sign that is placed within your post. These keyword can then be searched by other users and they will find every other post, along with yours, that has made use of this hashtag.
Hashtags are a great way to reach a much larger audience that will more likely fall part of your target demographic. When using hashtags you want to ensure to use the most popular ones available, but also only use ones that are related to your content and not comes across as spammy. Another option would be to use an Instagram hashtag generator like Taskant, which helps users by providing the best suggestions for the most popular hashtags. Making use of hashtags will aid in the growth of your account and allow new people to follow you by exposing them to your content in a slick and easy manner.
You might think that Instagram is just a place for you to post pretty picture of post advertisements for your products or services, but it is so much more than that. Instagram is a visual platform and it is so important to take advantage of the many different features they offer in order to get your visual message across to you followers and other users.
Like every other social media platform, Instagram has an algorithm which decides based on engagement, whose posts will be seen at the top of the users feed. It is so important to create content that is engaging to your follower and other users in order to encourage engagement and therefore be more prominent in your followers feed. Engaging content can be anywhere from including BTS videos about how things work at your business, posting aesthetic photos that stay on brand with your business, or even just following different trends that pop up all the time.
The first step to growing your Instagram account is setting goals for the future of your account. This can be follower goals, engagement goals, or just general growth of your account, to name a few. By setting yourself some goals, it gives you incentive to want to work harder and do your best to achieve them in the shortest amount of time. These goals need to be realistic, but in the end they will always help your brand grow as well as your Instagram account.
A good place to start when it comes to setting goals is to have a look at your accounts metrics. See how many people are engaging with your content at different times of the day, find out what the best kind of content to post is, and see how many people just enjoy what you post in general.
Influencers are a fantastic way to reach a much larger audience that potentially may not know about you. It is even better if the influencer’s audience is your exact target audience too. A great way to collaborate with influencers, and reach their incredibly large audience is by communicating with them and potentially trying to create some kind of partnership with them, but this is not always easy. You could always send them some of your products, or offer a discount code to their audience, which will encourage them to talk to their audience or post about you which will in turn encourage their audience to want to follow and engage with you.