The tortilla market accounted for US$ 37,865.2 Mn in 2018 and is expected to grow at a CAGR of 5.2% during the forecast period 2019 – 2027, to account to US$ 59,444.8 Mn by 2027.
The North America region accounted for the highest share in the global tortilla market. The North America, tortilla market is primarily being driven by growing demand for convenience food products among the consumers. Factors such as rapid urbanization, high purchasing power among the customers, and rising participation of women in the workforce and are driving the demand for convenience and easy to prepare food products. This factor has propelled the demand for tortilla and tortilla products such as tortilla chips, taco shells, tostadas, flour tortillas, and corn tortillas. Moreover, tortillas are considered as a healthy snack alternative and also used in the foodservice industry to produce various products such as wraps. In addition to that, strong performance of the retail sector and product promotions have played a vital role in increasing the sales of tortilla via supermarkets and hypermarkets and convenience stores in this region.
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Market Segmentation:
Global Tortilla Market – By Nature
Global Tortilla Market – By Source
Global Tortilla Market – By Product Type
Global Tortilla Market – By Distribution Channel
Growing demand for organic, non-GMO, and gluten-free food items creating growth opportunities for the global tortilla market
There is an increasing demand for organic food items among consumers globally. Organic food is free from pesticides, does not contain preservatives, and is GMO-free. Consumers nowadays are quite concerned about using conventional food products or foods obtained through GMO due to their contribution to increasing incidents of health issues. Manufacturers of tortilla are also focusing on developing and marketing organic tortillas owing to the market’s demand. Market players such as La Tortilla Factory, Mission Foods, North America, Maria and Ricardo’s, and Mi Rancho offer organic and non-GMO tortillas for consumers across the world. In addition, food processing companies also provide gluten-free tortillas. Corn-based tortillas are among the gluten-free food items.
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