Customized clothing refers to the clothes printed, stitched, or created according to customer’s needs & wants. It may consist adding of desired design or a pattern. Customized clothing is a recent fashion trend over the year. Also, rise in the purchasing power of customers is enabling them to spend more on customized clothes. There are several techniques to achieve the desired prints over t-shirts like screen printing, dye sublimation, direct to Garments (DTG) method, and others.
The increase in use of custom designed t-shirts by companies as a modern branding strategy to brand their company, offerings, or products. This technique is utilized by companies especially start-ups, to improve their brand visibility & grab the attention of their prospective customers. Therefore, the rise in use of custom-t-shirt printing as a branding tool is expected to boost the target market growth over the forecast period. Also, the growing disposable income of consumers is enabling them to spend on customized clothes. As a result, people like to wear customized t-shirts with specific logos/ slogans on them.
The entertainment industry is contributing to the custom-t-shirt printing market growth with a large number of people including movie fanatics, buying apparel with logos or slogans printed on them. For example, television series like Game of Thrones and Big Bang Theory have a huge fan base. The fans willingly spend a good amount on buying printed t-shirts with their favorite dialogues or slogans. This trend expected to contribute to the custom t-shirt printing market in near future. Furthermore, the growing use of these t-shirts to create social awareness, raise a voice & support a case will positively influence the market growth.
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The increase in COVID-19 outbreak, there has been a significant disturbance in various industries across the globe, while few industries experienced contraction in productions & businesses; others faced severe outcomes like shut down of businesses & movement restrictions which may negatively impact the global custom t-shirts printing market growth.
The increase in customization trend is expected to enhance the North America market during this forecast period. APAC accounts for the largest market share across the globe, in terms of revenue, in the overall market. The Custom T-shirt Printing Market is principally governed by the huge consumer base in this region. APAC is the largest market for apparels & related accessories. Thus, the APAC is highly potential market for stylish & trendy accessories, and apparels including printed t-shirts.
Market Key Players
Various key players are discussed in this report such as CafePress Inc., Vistaprint, UberPrints, Inc., THREADBIRD, THEBLUEGECKOPRINTING, Spreadshirt, RushOrderTees.com, Printful Inc., CustomThread, CustomInk, LLC., etc.
By Printing Technique
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