How cultural diversity sustained Vuuzle Media Corp’s success
iCrowdNewswireMar 1, 2021 9:45 AM ET
Let us face the reality, today’s business world efficiently functions on a global stage and cultural diversity is on it.
Technology makes the world smaller as it gives companies of all sizes the freedom in recruiting the best people in every corner of the world. As technology emerges great strides into the future, people are also slowly jogging along in tandem.
Ronnie Flynn, the founder ofVuuzle Media Corp, managed to establish the company’s growth all over the globe. VMC’s innovations branched out to different corners around the world namely: Las Vegas USA, Philippines, Dubai UAE, Ukraine, and Indonesia.
So in what areas did cultural diversity sustain success in Vuuzle Media Corp?
Cultural Diversity in Marketing
Having a culturally diverse workforce establishes trust in your brand because of its wide target market.
VMC’s Vuuzle TV and Vumu Music cater to users all over the globe. All movies and songs in the platform are available to clients, no matter the location, as long as he/she has a device to connect to the internet.
Clinging to this strategy, success also came knocking in the company’s doors. In fact, the VMC just won Verizon Media’s 3rd annual brand-blazer award for innovation. (To learn more about this award, click HERE)
Cultural Diversity in Operations
Valuing diversity enhances employee engagement as the company understands and respects different cultures. It also gives the company the freedom to hire the most talented people, regardless of their race.
With this, the concerns of the Dubai team, for example, are directed to the PH Team instantly. VMC employees also celebrate their birthdays virtually across the globe. Aside from that, the timezone of each country is also considered in doing tasks. Every group of employees from each country works the plan out and also meets halfway.
When the pandemic hasn’t started yet, employees have the benefits of traveling across nations. One also gets to know the culture of another. Regardless of traveling, the new technology binds talented people to one common goal.
Cultural Diversity in Innovations
Diversity within a product development team is very powerful and impactful. Also, when the ventures sync with diverse target markets, the team behind innovates products or services that satisfy the target markets’ needs. Definitely, a diverse workforce understands and functions better in diverse markets.
The innovations of VMC like Vuuzle Studios in Dubai, Dubai Shopping Channel, Vuuzle TV, are all products of multi-cultured employees who also integrated their ideas into excellent outputs.