Meal kit is defined as a new concept in the food and beverage industry, where a customer gets pre-cooked meal/half-cooked food products regularly to their home or desired place. In this, a customer gets customized food ingredients as per their need for their individual use of for the whole family. Also, these products are delivered to the customer at a regular interval like weekend or month. Meal kit service helps the customer to choose healthy ingredients for their healthy life throughout the year. Further, it helps them to get rid of the hectic schedule to go to the market & search every single food ingredient for their kitchen.
The increase in preference for homemade meals among millennials is considered as a major driving factor which expected to accelerate the global meal kit market growth over the forecast period. The meal kit delivery service provider offers proportioned ingredients, and thus simplifying cooking & eliminating the need to shop for a wide variety of ingredients. Overall, these meal kit services have made cooking a less time & energy intensive task, which results in compelling amateurs to try hands on cooking exotic dishes. This is expected to boost the market growth. Also, the easy availability of meal kits has made homemade meals time saving too in comparison to take-outs & home deliveries. These home-made products are healthier as compared to commercially prepared food that is rich in fat, salt & sugar.
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The demand for meal kit is driven by increasing urban population as well as the growing number of working women, will positively influence the meal kit market
across the globe. Furthermore, the increase in number of people in the middle class bracket in developing countries such as China & India expected to drive the meal kit market growth.
Factors such as preference traditional method of cooking and fresh preparation of food items in some regions may hamper the meal kit market growth. Also, the growing health related concerns might act as a restraint to the growth of global meal kit market.
The Global Meal Kit Market is segmented into type such as Regional Cuisine Meal Kit, Health- Conscious Meal Kit, Omnivore Meal Kit, and Others. Further, market is segmented into serving such as Two Serving, Family/Four Serving, and Others.
Also, the Global Meal Kit Market is segmented into five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
The North America is expected to register the largest market share for meal kit market due to the increase in number of people are becoming aware of the adverse health effects associated with fast food, which has gained popularity in the region over the years. Also, the Asia Pacific is expected to expand at a fastest rate throughout the forecast period. Major economies such as China, India, Japan, Malaysia, Singapore, Thailand and Vietnam have turned into manufacturing hubs. Therefore, the rise in employment has led to a busy lifestyle which is expected to drive the market growth in this region.
Market Key Players
Various key players are listed in this report such as Blue Apron, Plated, Hello Fresh, PeachDish, The Purple Carrot, Green Chef Corporation, Gousto, Ahold, Chef’d, LLC,, Gobble, Inc., etc.
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