Commenting systems is receiving high momentum across the world. Rising Investment by Industries to Gain Strong Online Presence is influencing the market growth. As people spend maximum of their time on social media, social media marketing have become a major strategy than traditional marketing system. This has attracted many companies to invest huge capital to build a good social media presence, which would enable them to reach a larger customer base and enhance customer experience. The brands reply to each customer’s comment on their pictures, videos, and other contents floated in the social media, which makes the post an interaction forum, thereby creating more interest in the brand. This has made several brands to invest in creating a strong social media presence over the years.
According to a latest research report titled “Commenting Systems Market Forecast to 2027 – COVID-19 Impact and Global Analysis,” published by The Insight Partners, the global commenting systems market was valued at US$ 91.39 million in 2019, and it is expected to grow at a CAGR of 12.9% during 2020–2027 to reach US$ 238.06 million by 2027.
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Impact of COVID-19 Pandemic on North America Commenting System Market
North America has the highest acceptance and development rate of emerging technologies owing to the favorable government policies to boost innovation and reinforce infrastructure capabilities. Any hindrance on industries is projected to hamper on the region’s economic development. Currently, the US is the world’s worst affected country due to the COVID-19 outbreak. It is becoming apparent with the COVID-19 pandemic spreading across the US that few can escape its scope, presenting significant challenges to all industries. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. For instance, according to studies, Amazon recorded an increase in sales by 37% owing to the COVID-19 pandemic. The close down of all retail outlets by the government authorities coupled with the social distancing norms laid down by them is affecting the investments by retail outlets. For instance, the sales of online grocery segment across the US recorded an increase by 210.1% due to the outbreak. This shift in online shopping has also increased the presence of online platforms across various social media platforms such as Facebook, Twitter, and Instagram. Thus, the above mentioned factors are expected to propel the commenting systems markets across the region. On the other hand, the high adoption of work from home culture across major economies such as the US, and Canada is also influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across the US has adopted work from home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the virus is expected to influence the North America commenting systems market positively.
Which region is the fastest growing region of the commenting systems market?
Rising investment by the Asian retailers to expand their base across the region by selling and connecting with customers through different platforms is influencing the adoption of commenting systems among online channels such as applications and websites of the brands offering particular product or services. Asia homes the two largely populated countries of the world, namely China and India, which have a large presence of young population who depend upon social media for discovering new products through references and feedback, and also get carried away with negative comments. Thus, handling comments across all social media platforms across the region play an important role to uphold the brand image of the product. Thus, these factors are expected to influence the adoption of commenting systems, thereby contributing to the market growth over the years.
The global commenting systems market is segmented on the basis of subscription type and application. Based on subscription type, the market is bifurcated into yearly and monthly. Based on application, the market is bifurcated into SMEs and large enterprises. By region, the commenting systems market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM).
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