According to IMARC Group’s latest report, titled “Digital Marketing Software Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global digital marketing software market to exhibit strong growth during the next five years.
Digital marketing refers to the integration of numerous internet-based platforms and electronic media for promoting several brands, goods, and services. It uses instant messaging (IM), social media platforms, websites, and mobile applications to enhance consumer engagement. Digital marketing is usually conducted through a software that generates reports and analytics, creates landing pages, and performs other promotional activities. The software also helps in reaching the targeted audiences and building brand loyalty.
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Rapid digitization across several industry verticals, along with the growing focus of several organizations on expanding their consumer reach, is bolstering the demand for digital marketing software. Additionally, increasing adoption of numerous digital marketing strategies by companies for analyzing consumer behavior and preferences is also driving the market growth. The rising proliferation of digital marketing software among small and medium enterprises (SMEs) based on its cost-efficiency and ability to reach mass audiences is further propelling the global market. In the recent times, the sudden outbreak of the COVID-19 pandemic has led to the growing consumer inclination towards e-commerce platforms and internet-based entertainment services. As a result, several brands are adopting numerous digital marketing strategies for online promotion of their goods and services along with predicting the consumer behavior.
Digital Marketing Software Market 2021-2026 Analysis and Segmentation:
The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
The report has segmented the market on the basis of solution, service, deployment type, organization size, end use and region.
Breakup by Solution:
Breakup by Service:
Breakup by Deployment Type:
Breakup by Organization Size:
Breakup by End Use:
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Breakup by Region:
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