Laundry is one of the most inevitable household chores. The developing textile markets with varying range of fabrics have altered the standard of living of the countrymen. This has brought the consciousness of fabric hygiene and care and with it also came the surge in laundry care market. Whilst the world may seem laundry care with the eyes of drudgery, the Indians have a holistic perception for the home masters or housewives. The neat and clean clothes always reflects the efficacy of them. Traditionally, Indians used to wash clothes with natural solutions. Which incldes lemon and salt & boiled reetha (Indian soapberry). But use of these organicslotuions were only efficient on limited fabric such as khaadi(hand quilted cotton) or muslin. In the course of time, detergents came into the market which were proven for their efficient cleaning.
Initially, detergent bars were used and still they have a prominent place in rural India. Soon, powder detergent were developed which were reliable and easy to use. The surf brand of HUL claims to be the first ones to enter the Indian detergent market. It did lost its popularity over the indigenous brand Nirma, which provided detergent as little as Rs. 3 per Kg! Another Indian brand Ghari by Rohit surfactants entered the market and is still ruling the detergent market. The first liquid detergent was introduced by Surf Excel in 2013 in Indian. After that it has gained immense popularity in unban market.
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As per the statistics of the report “India Laundry Care Market 2025”, published by Bonafide Research. The overall Indian Laundry Market is expected to grow to INR 51278 crore by the year 2025. It will register a compounded annual growth rate (CAGR) of more than 9%. “Laundry care being a necessity, the market will see a substantial growth. Detergent bars will be reduced in urban markets and liquid detergents will see a nascent growth. Still, the brands need to bring awareness about the fabric conditioners.” says Deepak Tiwari, Research Analyst at Bonafide Research. With new advancements, the laundry care market flourished with innovative products such as dryer sheets, woolen balls, conditioner balls and multi functional detergents. These products are safe, reliable and easy to use. Moreover, the brands also infuse anti-bacterial chemicals and herbals to increase the efficiency of the products. All these have brought customer satisfaction and faith to the brands.
We provide 10% free customization with this report, we have considered the covid-19 effect for the year 2020 and in the forecast period.
Major Companies in this market
The key players of the India this market are Hindustan Unilever Limited, Rohit surfactants, Nirma, Procter & Gamble, Jyothy Laboratories, Reckitt Benckiser and several domestic and international companies.
Considered in this report
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The following aspects are covered in the report “India Laundry Care Market Outlook, 2025“
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