The events of 2020 left the future of brick-and-mortar stores in limbo. Even if restrictions are lifted and people are allowed to visit malls and stores again, the fact is that most consumers now prefer the convenience and ease of online shopping. While most businesses reeled from the effects of the global pandemic, online retailers like Amazon were facing their most profitable year yet.
This only goes to show how important it is to migrate your business to the online space. However, just putting up a website isn’t enough. At this point, there are about 1.95 billion websites on the internet. Furthermore, the competition has only expanded from the businesses in your area to every other business in the world. Thanks to the internet and worldwide shipping, customers’ options for retailers are limitless. If you ever hope to stand a chance, you need to take the necessary steps to get your name out there.
SEO Mississauga is one of the best service providers. You can look up their services for your website also for online-based business. Their SEO tricks are always related to the latest updated methods that will bring surely the best results. See their services which are best for you. If you are not a perfect determiner for your business’s best services, let them know for suggesting the best one.
One of the ways you can stand out is through search engine optimization (SEO).
Using SEO to jumpstart your online presence
“The best place to hide a dead body is page 2 of the Google search results.”
While this is an old internet joke, there’s a grain of truth in this statement. 75% of people never scroll past the first page of their Google search results. This means that the greatest opportunity you have to let customers know your business exists is by pushing your website to page 1 of the Google search results for keywords relevant to your business.
SEO is a process that seeks to do just that. Through various techniques, you can improve your website’s ranking on search engine results pages. Many companies take SEO so seriously that they even enlist the best Pittsburgh SEO companies to boost their rankings.
The benefits of SEO are undeniable. Besides brand awareness, there’s also increased site traffic. More site traffic potentially leads to more revenue and the best free press release sites play an important role. Additionally, there’s also indirect benefits like a more improved website, a more positive brand image, and a more holistic overall marketing strategy.
SEO for 2021
Most businesses fail to understand that SEO isn’t something you develop and implement as-is for the rest of your life. SEO is a long-term commitment and a constantly evolving process. Remember that SEO leverages knowledge of the search engine algorithm. But since the search engine algorithm is always changing, SEO must change with it. The most effective strategy at present may be outdated in just a few weeks.
This is why SEO strategists need to keep an eye on trends and any emerging technologies. Machine learning, virtual reality, language recognition; these innovations impact user search habits in big ways, and you can only expect search engines to change in response to that. In turn, SEO strategists must develop new techniques to counter these developments.
We asked the best Pittsburgh SEO companies, and they’ve given us 4 SEO techniques guaranteed to work in 2021:
For the longest time, desktop users were the priority when businesses designed their websites. However, the past few years saw a dramatic shift in user behavior. Thanks to mobile device’s increased sophistication and convenience, mobile users will make up 60% of organic traffic in 2020. Even Google is encouraging website developers to be more mobile-friendly. This shows that if you want to please both the search engine and your users, fully optimize your site for mobile browsing. Don’t just settle for responsive design. Mobile browsing and desktop browsing are very different experiences. It’s better to develop a mobile version of your site.
Every day, people watch 1 billion hours of videos on YouTube. There is a demand for video, and given the modern-day fast-paced lifestyle, it’s not a surprising development. The economic slump means some people work multiple jobs to get by. Instead of having time to set aside an hour or two of their day to watch TV or read a book, people nowadays squeeze entertainment in short bursts by watching videos whenever they can. You see people watching videos on the bus or train. People watch videos while washing dishes or rocking their infants to sleep. Videos lend themselves well to multitasking. You can still absorb the main point of a video even when you’re not paying attention, unlike long-form articles.
Experts don’t expect user preference to shift away from video anytime soon. To capitalize on this, invest in an in-house creative team focused solely on video production; establish a content calendar so you have a steady upload schedule; cover topics that are relevant to both your business and your users.
As 5G becomes more widespread, you can only expect users to have increased expectations about website loading speed. Optimize your website to ensure that loading for any webpage takes less than 3 seconds. Compress images or remove elements that cause lag. High loading time is one of the number one reasons users abandon a website, so if you want the highest chance of conversion and the lowest bounce rate, focus on getting that loading time as low as possible.
Voice-activated technology is on the rise, and it’s slowly incorporating into users’ search habits. Back then, people search online exclusively through text. Now, people are using Siri and Google Voice Search more often. Take advantage of this by targeting voice search keywords. Users’ search habits are different when they speak versus when they type. You can expect more natural-sounding keywords like “Where is the nearest coffee shop?” or “Where can I buy books in San Antonio?” instead of disjointed and isolated words.
Following and predicting trends are keys to long-term success with SEO. If you don’t have any experts on board, the best Pittsburgh SEO companies have all the expertise you need. With their intimate knowledge of search engines and industry innovations, they can surely offer great insight into what you can do moving forward.