Ayurveda is India’s oldest healing science, which is about 5000 years old, It is derived from the Sanskrit word which means “The Science of Life”. Ayurvedic products believed to be immunity booster. Therefore, almost 80% of Indian using this traditional medical practice in some form or other. The increasing popularity of Ayurvedic products and rising health concerns among consumers are the key factors which ultimately escalating the overall Ayurvedic Market. In addition to that, the awareness about the side effects of allopathic is also spreading. The Asia Pacific market especially India and china are flooded with the products that claims to boost your immunity and guarantee your well-being in this pandemic time. The outbreak of COVID-19 is acting as a major growth factor for this market as there is a growing need for immunity boosting products.
According to the report titled, “India Immunity Booster Market Outlook, 2020-25” published by Bonafide research, the market is clearly dominated by the Chyawanprash. Which is considered as one of the oldest immunity booster in the Indian market with a share of more than 60%. With the innovations in the forms and consumption of the immunity booster products, the other segment likes tea, juices, snacks, etc are growing more popular. The people are likely to be inclined towards these different forms of intakes, rather than Chyawanprash. During the forecast year, south and north region is anticipated to grow at rapid rate and will share 60% of the overall market.
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The India immunity booster product market is lead by the sales by the sales generated through the general retail stores, followed by the multi brand stores. The online sector is in an initial stage of developing in the region with a share of less than 5% in the market in the year 2019.
As the interest of the working population and the improved logistic management by the immunity booster companies, is expected to allow the market share of the online segment grow by the forecasted period. With the chances of kids being prone to the diseases easily, the parents are now being extra conscious in developing their immunity. On the other hand, they are being aware about the side effects of using artificial medications for a long time, which have made them to opt for the natural Ayurvedic immunity boosting options. The problem lies in the taste preference of the kids, and the bitterness of Ayurvedic products creating a dislike for it immediately.
This challenged the manufacturers to come up with a variant range to appeal the youngest consumer segment. Even though the market can be considered to be growing progressively, the market is surrounded with ample of challenges and hurdles. The main being the use of unknown and unheard ingredients and the bitter taste, which the manufacturers are over coming successfully with the introduction of immunity boosters in various forms and flavours.
We provide 10% free customization with this report, we have considered the covid-19 effect for the year 2020 and in the forecast period.
Major Companies Present in the market
The key players of the India Packaged Ayurvedic Market are Akiva Super foods, Amway India Enterprise Private Limited, Baidyanath Ayurved Bhavan, Cipla Limited, Cureveda, Dabur India Limited, Emami Limited, Girnar Ayurvedic Pharmacy Private Limited, Hamdard Laboratories, Kerela Ayurvedic Limited, Maharishi Ayurvedic, Organic India Limited, Patanjali Pvt. Ltd, Himalaya Drug Company.
Considered in this report
To see our methodology visit here.
The following aspects are covered in the report “India Packaged Ayurvedic Immunity Booster Market Outlook, 2025“
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