The healthcare CRM (Customer Relationship Management) market is expected to be valued at USD 26.35 billion in 2027 from USD 9.90 billion in 2019, registering a CAGR of 13.8% through the forecast period, according to a recent report by Emergen Research.
On the other hand, the global healthcare CRM market is expected to be hampered during the forecast period by privacy concerns related to patient medical records.
In the near future, due to the growing demand for enhanced and automated healthcare workflow, the global healthcare CRM market is projected to grow exponentially. In addition, during the forecast period, the growing demand for efficient billing processes in healthcare facilities is expected to propel the global healthcare CRM market. In addition, it is projected that the growing number of hospitals in developing countries will increase the global demand for healthcare CRM during the forecast period.
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The report further emphasizes the developmental strategies undertaken by these companies, including product innovation, new product launches, and technological upgradation. Moreover, the report studies the notable business events observed in this industry, such as mergers & acquisitions, joint ventures, partnerships, corporate deals, and brand promotions. The key industry participants include: Microsoft Corporation, Accenture plc, Oracle Corporation, SugarCRM Inc., Infor, Inc., Healthgrades Operating Company Inc., SAP SE, Cerner Corporation, Amdocs Ltd., and Salesforce.com, Inc.
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Emergen Research has segmented the global healthcare CRM market based on component, deployment, solution, application, end-use, and region.
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healthcare CRM (Customer Relationship Management) market Service Insight
In January 2020, Healthgrades Operating Company Inc. purchased Evariant, Inc. Health grades will have the most comprehensive end-to-end communication system in the healthcare sector after the agreement, demonstrating the continued focus of both businesses on partnering with providers to broaden high-value services, optimise patient lifespan, and strengthen network utilisation and scheduling.
Due to the growing use of CRM in healthcare facilities, the healthcare provider sub-segment is expected to lead the market during the forecast period. Moreover, increasing implementation of CRM to improve sales and marketing processes in pharmaceutical companies is expected to drive the segment during the forecast period.
Due to the presence of existing healthcare facilities and growing awareness among clinics and hospitals in the area about healthcare IT solutions, North America is projected to maintain its largest market share during the forecast period. In addition, the competition in the area is influenced by the presence of many service providers in the region.
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