The Gluten-Free Pasta Market size is forecast to reach $1.37 billion by 2025, growing at a CAGR of 4.93% during the forecast period 2020-2025. Gluten-free food products exclude protein gluten which is generally found in grains such as barley, wheat, and rye, which are completely indigestible and cause inflammation in the intestines. The gluten-free pasta helps to improve digestive systems, cholesterol levels, as well as to increase energy levels. Increasing awareness regarding health concerns associated with the consumption of gluten-based products and favorable government initiatives to promote a gluten-free diet along with increased spending capabilities are the major factors driving the growth of the market. The rise in the number of celiac disease patients and a surge in food intolerant population is set to further enhance the overall market demand for the Gluten-Free Pasta Market during the forecast period 2020-2025.
Product Type- Segment Analysis
The Brown Rice segment held the largest share in the Gluten-Free Pasta Market in 2019 and is estimated to grow at a CAGR of 5.29% during the forecast period 2020-2025. Brown rice pasta has a mild flavor and chewy texture, which is considered as the potential substitute for traditional pasta dishes. It is one of the most popular gluten-free food products among consumers providing various types of health benefits altogether. Brown rice comprises of vitamins, minerals, and beneficial compounds, and thus, its consumption can help prevent or improve several health conditions, including diabetes and heart disease. This leads to an increase in demand from consumers suffering from celiac diseases as well as people adopting a healthy lifestyle. Quinoa is a flowering plant in the amaranth family. It is a herbaceous annual plant grown as a crop primarily for its edible seeds; the seeds are rich in protein, dietary fiber, B vitamins, and dietary minerals in amounts greater than in many grains. Brown Rice is set to be the highest growing segment and is estimated to register the highest CAGR during the forecast period 2020-2025.
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Distribution Channel- Segment Analysis
The Retail Stores segment held the largest share in the Gluten-Free Pasta Market in 2019. The retail shop’s sector comprises of various mortar-brick stores that range from specialty stores, independent stores to stand-alone stores. Gluten-free pasta that is sold through various retail shops sectors has a higher scope of gaining traction among the target customers. Specialty stores that specifically promote food products such as free-from products, organic products, and natural products provide a lot of opportunities for the growth of the gluten-free pasta market. The Retail Stores is set to be the highest growing segment and is estimated to register the highest CAGR during the forecast period 2020-2025.
Geography – Segment Analysis
Europe dominated the Gluten-Free Pasta Market in 2019 with a share of more than 38.15%, followed by the Asia Pacific owing to the increasing adoption of western food culture and growing e-commerce sector, changing lifestyles of consumers, and the decreasing leisure time among the consumers. Consumers with food intolerance are very conscious about food intake. Various key food manufacturers strategize on coming up with such kind of food products that cater to the requirement of these consumers owing to the rise in the number of food intolerant consumers, Gluten-free pasta is one of them. Thus, an increase in demand for various free-from products boosts the growth of the gluten-free pasta market in this region.
However, Asia Pacific is estimated to grow at a higher CAGR during the forecast period 2020-2025 owing to the increase in the consumption rate of pasta. Increasing demand for ready to eat food coupled with an increasing population is increasing the growth of the gluten-free pasta market in this region.
Drivers – Gluten Free Pasta Market
The rise in the number of celiac disease patients and a surge in food intolerant population
The rise in the number of celiac disease patients and a surge in food intolerant population is increasing the growth of the Gluten-Free Pasta Market. Celiac disease is an autoimmune disorder where the parts of the small intestine are damaged or destroyed by the immune system owing to reaction from gluten ingestion. This affects the absorption of nutrients into the body and can lead to various associated illnesses including, but not limited to, malnutrition, osteoporosis, and anaemia. It is triggered when one eats gluten. It’s also known as celiac sprue, nontropical sprue, or gluten-sensitive enteropathy. Gluten is a protein in wheat, barley, rye, and other grains. It’s what makes dough elastic and gives bread its chewy texture. According to Agriculture and Agri-Food Canada, around 3 million Americans suffer from celiac disease, and it is estimated that 40 million Americans are gluten-intolerant or sensitive. Thus, these consumers opt for a gluten-free diet. They seek products that are gluten-free and are easy to consume. More than 80% of this population is not aware that they are suffering from celiac disease. There is growth in the availability of gluten-free products owing to the rise in the number of celiac disease patients. Thus, increasing the growth of the Gluten-Free Pasta Market during the forecast period 2020-2025.
Increasing awareness regarding health concerns associated with the consumption of gluten-based products, and favorable government initiatives
Increasing awareness regarding health concerns associated with the consumption of gluten-based products and favorable government initiatives are increasing the growth of the Gluten-Free Pasta Market. Consumers, food manufacturers, and health professionals are uniquely influenced by the growing popularity of the gluten-free diet. Consumer expectations have urged the food industry to continuously adjust and improve the formulations and processing techniques used in gluten-free product manufacturing. Health experts have been interested in the nutritional adequacy of the diet, as well as its effectiveness in managing gluten-related disorders and other conditions. Alternative starches and flours, hydrocolloids, and fiber sources were found to play a complex role in mimicking the functional and sensory effects of gluten in gluten-free products. However, the quality of gluten-free alternatives is often still inferior to gluten-containing products. Thus, increasing the growth of the Gluten-Free Pasta Market during the forecast period 2020-2025.
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Challenges – Gluten Free Pasta Market
Bland taste as compared to gluten-based products and the high cost of gluten-free food products
Some of the factors that are set to impede the growth of the Gluten-Free Pasta Market are bland taste as compared to gluten-based products and the high cost of gluten-free food products.
Gluten Free Pasta Market Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and R&D activities are key strategies adopted by players in the Gluten-Free Pasta Market. In 2019, the Gluten-Free Pasta Market share is consolidated by the top ten players present in the market. Gluten-Free Pasta Market, the top 10 companies are AMI Operating Inc., Quinoa Corporation, H.J. Heinz Company L.P., Barilla G.E R. F. LLI S.P.A., RPs Pasta Company, DR. SCHR AG/SPA, Bionaturae LLC, Jovial Foods Inc., Pastificio Lucio Garofalo S.p.A., and Doves Farm Foods Ltd. among others.
Europe dominated the Gluten-Free Pasta Market in 2019 owing to the increasing adoption of western food culture and the growing e-commerce sector. The Gluten-Free Pasta Market scope for different regions will be provided in the final report.
High production of pasta along with an increasing number of health-conscious consumers is likely to aid in the market growth of the Gluten-Free Pasta Market.
Detailed analysis of the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Gluten-Free Pasta Market report.
Bland taste as compared to gluten-based products and the high cost of gluten-free food products is poise to create hurdles for the Gluten-Free Pasta Market.
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