As any Facebook ads agency will tell you, advertising on any of the major platforms is the place to be today. Nearly 3.5 billion people log into at least one social media account every single day, making it a great way to reach out from your business. Facebook ads, though, aren’t as easy to crack as they may initially seem. There are actually some nuances that you need to know before you get started so you don’t waste valuable ad dollars. What makes a good Facebook ad? It turns out that they all have a few key things in common.
Three Things the Best Facebook Ads All Have in Common
- They’re Carefully Targeted: Facebook is one platform where you can get incredibly specific when it comes to your audience, and the best Facebook ads are all aimed at the right individuals. For example, you can target people in a specific location in about four different ways. You can target those in that location, those who live in that location, those who have recently been to that location, or those who are traveling to that location. You can target based on demographics as well. Target by age, gender, language, education level, political leaning, relationship status, and more. Take things another step forward by targeting interests. Imagine, for example, you run a tennis school with programs aimed at school-age children. Targeting parents who are interested in fitness and wellness, then, might be a good idea with your ad. To successfully accomplish this level of targeting, though, you’ll have to do quite a bit of background research. What audiences are you truly trying to reach? Where do they fit in terms of age, gender, location, interests, and more? The better you define your target audience, the more likely you are to see success with your Facebook ads.
- They’re A/B Tested: You may already be familiar with the marketing term A/B testing. This idea allows you to play with pieces of your ad campaign to see what attracts the most people. It can be applied to Facebook advertising as well. You can A/B test copy, various video elements, images, your call-to-action, or even your audience. Typically you’ll want to A/B test for a few weeks then take a closer look at your results. Just remember that you don’t want to add too many variables to the equation. If you, for example, used three different headlines with three different sets of copy and three different videos, you have a combination of far too many ads to see what the real results might be, so start slowly, then work your way up.
- Think About Video: Video is an essential tool for Facebook ads because if you want results, you’re going to be able to get them with a solid video. Many people view Facebook on a mobile device, which means less room for solid content. A video, though, can tell your story in a matter of seconds, accomplishing far more than you ever imagined. Moreover, because videos automatically play through this platform, you’re going to get a high number of views. That said, though, you have to be careful here. The video you create must be engaging, interesting, and concise all at the same time. You want to capture their attention so they’ll continue to watch while getting your message out. If you’ve never worked with video creation in the past, it may be best to consult with a professional to ensure you get this one right the first time. After all, you’re investing other time and money in this campaign. Be sure it’s based on a fairly solid video foundation.
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Author’s Bio:
Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which encompasses a number of companies in the digital sector including SEO.co.uk, Reposition.co.uk, and Bouncezap.com, amongst others.