Brahmi Market size was valued at $315M by 2019, and is anticipated to grow at a CAGR of 5.8% during the forecast period 2020-2025. The Brahmi Market growth rate is attributed to increase as diabetes mellitus is rapidly prevalent owing to the burgeoning scale of the diabetic population, systematic diabetes therapies have now become the subject of research, with diabetes impacting middle-aged communities and adolescents throughout all income classes worldwide. Brahmi also known as Bacopa monnieri scientifically is an ayurvedic herb use for mental wellness. The main constituent of brahmi herb is bacosides. Bacopa monnieri is often referred to as water hyssop, thyme-leaved gratiola and a staple plant is the herb of grace. In wet, tropical conditions, it grows, and its ability to survive underwater makes it common for use in aquariums. This plant is native to Australia, Europe, Africa, Asia, North and South America, and the wetlands of southern and eastern India. Bacopa monnieri is an herb that is non-aromatic. It is basically used in Traditional Ayurvedic medicine to improve memory and to treat various ailments; owing to its ability to grow in water makes it a popular aquarium plant.
The active constituent of the brahmi herb increases the flow of cerebral blood and is hence mainly used as a substitute for brain health. The damaged hair follicles are repaired by brahmi and thus made strong, also used as a hair tonic. Promoting brain warmth, increasing cognitive endurance, and reducing mental tension are the other advantages of brahmi, and are used in Alzheimer’s disease care. In the pharmaceutical market, the rise in demand for natural health supplements has risen. Hence, this creates an opportunistic market for the brahmi products which are natural brain health promoters, with effects is set to result into increasing R&D spending by pharmaceutical firms for drug development. Thus, escalating demand and adoption of drugs in developing as well as developed nations fuel the market growth.
By Application – Segment Analysis
On the basis of application, pharmaceutical segment held the major share of the market in terms of revenue and is poised to grow with a CAGR of 5.2%. The reason is attributed to the active constituent present in the brahmi herb increases the flow of cerebral blood, and is hence mainly used as a substitute for brain health. Brahmi restores the hair follicles that are damaged and thus makes them strong; it is also used as a hair tonic. In the pharmaceutical industry, the rise in demand for natural health supplement products has risen, which is affecting this trend further. Moreover, brahmi oil and paste are used primarily as hair care items for external use. In edible type, paste can be found as well. In health supplement products, Brahmi tablets and tonics are used. The powder is also of multiple uses, can be used directly by customers and can also be used in der product by the manufacturer to improve nutritional value. Apart from this, in food and beverage industry the brahmi is use as nutritional drink ingredient and as herb in food peroration. The brahmi is use as brain health wellness supplement in the pharmaceutical industries. In personal care the brahmi products are for hair care and skin care products.
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By Geography – Segment Analysis
Asia-Pacific dominated the Brahmi Market with a share of 45% in 2019. The application of Brahmi has grown rapidly over the last few years and is the biggest market for the brahmi products in terms of producer and consumer which is considered as one of the major contributing factors to its large share. India, China, Nepal, Vietnam, and Sri Lanka are some of the leading plantation base in the Asia-Pacific country. Furthermore, now-a-days scientists are turning toward ayurvedic herbs such as Triphala, Shativari and Brahmi for curing diseases. In treatment of epilepsy, chickenpox, and pediatric diseases, Brahmi juice finds great importance in helping, curing, and quick recovery from sickness. Increase in adoption of the herb as a functional food ingredient in food processing industry is anticipated to further boost its demand in the coming years. Hence, the increase in natural product demand in Northern American and European market has a great potential for the brahmi products to flourish. Hence, a high demand for brahmi products in these regions, are anticipated to propel the Brahmi Market during the forecast period 2020-2025.
Drivers – Brahmi Market
Application in diversified treatment therapies and brain health wellness property
With consumption of Brahmi in pharmaceutical and nutraceutical industry has gained significant traction in the last few years. It finds its application in diversified treatment therapies; however, it is pertinent to note that the herb finds its extensive application in the treatment of Alzheimer’s disease. It is a progressive disease in elderly humans and destroys memory and other functions of the mind. Moreover, it also finds its extensive application in the cosmetics industry. Brahmi finds great use in rejuvenating skin. It is also used for the treatment of skin related diseases such as psoriasis, eczema, abscess, and ulceration. Hence, this creates a potential market for the brahmi product; the internet of things has wide spread the knowledge of ayurvedic uses of the brahmi, thereby providing a lucrative support to the Brahmi market globally.
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Challenges – Brahmi Market
Adverse effects with excessive use and region specific regulations
Excessive use of Brahmi can have adverse effects on the human body. Some negative impacts of Brahmi include erratic heart rate, ulcers, restricted bowel movements, nausea, dry mouth, stomach cramps, and fatigue. This, in turn, may affect the growth of brahmi coupled with the presence of other substitute products. However, factors such as climatic changes may hamper the cultivation of brahmi. Moreover, certain region specific strict regulation rules can bare the brahmi products to enter specific market regions, the restrain that most of the ayurvedic nutraceutical face.
Brahmi Industry Outlook
Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Brahmi Market. In 2019, Brahmi Market share is fragmented by the top ten players present in the market. Brahmi Market top 10 companies are The Himalaya Drug Company, Dabur India Ltd., Morpheme Remedies, Natures velvet Life Care, Shriji Herbal Products, Baidyanath, Gampaha Wickramaratchi Siddhayurveda, Organic India Pvt Ltd., Patanjali Ayurved Ltd., Vadik Herbs. and others.
In June 2020, Netsurf launches three new products under its healthcare range to deal with lifestyle disorders. Naturamore De-stress helps to reduce stress, anxiety, improves memory formation, sleep, mood, immunity, cognition and promotes brain performance. It is an ingenious blend of ingredients such as Brahmi, Jatamansi, Ashwagandha, Ginseng, Shankhapushpi and Melatonin. And, Naturamore offers complete care for women’s health and supports their body to conduct the complex and crucial functions. It contains a thoughtful blend of Lycopene, Ashoka, Shatavari, Chasteberry herb, Punarnava and Brahmi which help support overall women’s health.
In June 2015, Bharadwaj Ayurvedics has launched Brahmi Jam, an innovative organic product made with herbal medicines.
Asia-Pacific dominated the Brahmi Market with a share of 45% in the year 2019.
The factors such as wider application in the food and beverage industry, the pharmaceutical industry, and the personal care industry are amongst the major factor projected to impel growth of Brahmi Market.
The increase in demand for natural health supplement products and increasing R&D spending by pharmaceutical firms for drug development are the key factors owing to the growth in the segment during forecast period 2020-2025.
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