Spiraling rise in cases of infertility and complications in conception arising out of late marriages and lifestyle disorders have led women across the globe to resort to ovulation tests for planning pregnancies. Ovulation tests are highly accurate, reliable, and can be conveniently used at home. An array of ovulation tests are available in the market, which are witnessing heightened demand due to rise in level of awareness among women.
In recent years, the usage of ovulation tests have increased dramatically on account of various factors and subsequently the global ovulation test market is expanding at a steady pace. Market Research Future (MRFR’s) recent report on the global ovulation test market has primed the market to reach a valuation of USD 2500 Mn at a CAGR of 4.5% by the end of the forecast period of 2017-2023.
Region-wise, the ovulation test market has been segmented into the Americas, the Middle East & Africa (MEA), Europe, and Asia Pacific (APAC).
The Americas account for the largest share of the global ovulation test market. High adoption rate among women and high level of awareness regarding family planning can be credited for the growth of the market. The easy availability of ovulation tests is also driving the market significantly. The Americas ovulation test market is likely to reach USD 900 Mn at a CAGR of 2.20% by the end of 2023.
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Europe follows Americas lead and is expected to expand at a CAGR of 1.24% over the forecast period. Growing usage of ovulation tests for contraception is expected to push the growth of the Europe market.
Moreover, increasing number of women in the region are suffering from lifestyle disorders, which has paved the way for the growth of the market. The increasing availability of ovulation tests through e-commerce portals and surging level of awareness through marketing campaigns and social media are also crucial growth determinants. Moreover, with the markets in the developed countries reaching a mature stage, market players are endeavoring to enter developing nations of the APAC, which is anticipated to propel the market growth in the coming years.
The global ovulation test market has been segmented based on type and end user.
By type, the ovulation test market has been segmented into urine-based test, saliva-based test, and others. The urine-based test segment accounts for an advantageous share of the global market due to its extensive usage by women.
By end user, the ovulation test market has been segmented into hospitals, clinics, diagnostic centers, fertility centers, home care, and others. The home-care segment is anticipated to exhibit exponential growth over the forecast period. Due to declining fertility rates among women, constant monitoring of health in the home setting has increased, which has generated considerable demand within the market.
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Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co. Inc. (U.S.), Prestige Brands Holdings Inc. (U.S.), Fairhaven Health LLC (U.S.), and HiLin Life Products Inc. (U.S.) are the key players in the global ovulation test market. Piramal Healthcare (India), Fertility Focus Limited (U.K.), NecLife (India), Accuquik (California), and Geratherm Medical AG (Germany) are other prominent players in the market.
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