Rice is the staple food of India which is being consumed in almost every house across the country. India is among the top two rice consuming nations just after china, where both of these countries combine consumes nearly 50% of overall global rice consumption. Usually, basmati and non-basmati were the two forms of the rice that are being widely consumed in India. Basmati was considered to be the premium segment of rice and also have a very smaller part in India’s rice consumption. Indian rice market is further segmented into packed and unpacked rice market where unpacked. Unorganised sector have the highest consumption rate because of its availability. Such rice is available in local stores, and its cost is relatively less than compared to the packed ones. Packed rice segment in Indian rice market is growing at a gradual pace, also leading to an increase in cutthroat competition among the top rice companies and the new entrants into the rice market.
According to the report “India Rice Market, Outlook 2025” by Bonafide research Indian packed rice market is forecasted to grow at substantially at a CAGR of above 11%. The demand of packed rice has increased in the past few years. There is also growing health consciousness among the consumers due to which a change in the habit of food consumption has been observed. Since the last couple of years, there is a shift in consumers demand towards healthy rice sector, which includes brown rice and organic rice. Brown rice and Organic rice are the latest trends in Indian packed rice market because of its nutritional values. Brown rice is whole grain rice which is unmilled or partly milled rice consisting of all the natural component bran, germ, and endosperm. This rice being unpolished but have a short life span because it has oil in its bran and also mostly available in 1kg and 5kg pack. Brown rice market in packed rice industry has shown a growth CAGR over 20% in the historically and even expected to grow at a healthy rate in coming years. Organic rice, on the other hand, is prepared without any adulteration also there is no definition of organic rice, but the only difference is the method of its preparation. The organic rice farming does not use a synthetic fertilizer, pesticides or growth regulators.
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Nowadays consumers are more leaning towards organic products which are beneficial for health which has lead to an increase in organic farming in many states of the country. Organic rice is a growing market in the packing industry but has shown great adaption and the market is expected to grow at a healthy rate in the near future. The only backdrop in the organic rice sector is it comes in both brown and white rice form, so it becomes difficult to categorize which one is organic and which is not. Both these type of rice being from the premium rice segment are widely available through online sales mode because of its restricted availability through retail stores and other mode.
Along with the brown and black type of rice, a new form of rice has evolved in Indian rice market as “Black rice”. According to research, black rice came into existence because of its high nutritional value as compare to both brown and organic rice. This rice has a more elevated amount of antioxidants which helps in fighting many diseases and chronic condition. Black rice production in India is still restricted to certain states of eastern and north-eastern. Black rice farming is low water, labour-intensive, the organic method that uses young seedling singly spaced and typically-weeded with special tools. The market of black rice has yet not evolved in the Indian market. In contrast, the adaptability of organic rice has increased over the years, so it will be waiting and watch period to see which type of rice will outperform the other one.
We provide 10% free customization with this report, we have considered the covid-19 effect for the year 2020 and in the forecast period.
Major Companies Present in the market
The key players of the Indian Rice Market are KRBL, LT foods, Kohinoor foods, Amir Chand Jagdish Kumar (Export) Ltd, Sarveshwar Food, Misthann Foods Limited, Adani Wilmar Limited, Amira Pure Foods Limited, Dunar foods. The leading packed rice brands are India Gate, Dawaat, Kohinoor and Aeroplane. Private label brands like Big Basket, Amazon, Flipkart, and Grofers are trying their hands in this sector plus the edible oil sector like Fortune brand have started penetrating in this sector.
Considered in this report
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The following aspects are covered in the report “India Rice Market Outlook, 2025“
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