The global digital-out-of-home advertising market reached a value of US$ 41.06 Billion in 2020. Looking forward, IMARC Group expects the market to reach a value of US$ 50.42 Billion by 2026, exhibiting a CAGR of 3.58% during 2021-2026.
Digital out-of-home (DOOH) advertising is the integration of offline or traditional OOH advertising with digital elements for better exposure, engagement, and reach. It is more interactive and attractive than static OOH ads since DOOH creates a more significant impact on the audience through digital billboards, display screens, and digital signage.
Global DOOH Advertising Market Trends:
DOOH enables advertisers to monitor, track, modify, manage, and display real-time content at their discretion. Apart from this, there has been a growing trend of providing faster and more personalized content to the audience. This has encouraged users to opt for DOOH advertising as it offers greater effectiveness and efficiency.
Furthermore, with the rapid penetration of social media, digital advancements, and technological developments, DOOH advertising has gained increased momentum. Moreover, as people nowadays spend more time outdoors, several ad agencies and organizations are making considerable investments in the DOOH industry to promote their products by targeting specific demographics.
Some of the major players and suppliers analyzed in the report include JCDecaux SA (OTCMKTS: JCDXF), Clear Channel Outdoor Holdings Inc (NYSE: CCO), Lamar Advertising Co (NASDAQ: LAMR), Outfront Media Inc (NYSE: OUT), Daktronics, Inc. (NASDAQ: DAKT), Prismview LLC NEC Display Solutions Ltd., Oohmedia! Ltd., Broadsign International LLC, Aoto Electronics Co. Mvix, Inc., Christie Digital System, Ayuda Media System, Deepsky Corporation Ltd., etc.
For more information about this report visit: https://www.imarcgroup.com/digital-ooh-market
Note: As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally, and our estimates about the latest market trends and forecasts, are being done after considering the impact of this pandemic.
Market Breakup by Format Type
Market Breakup by Application
Market Breakup by End-User
Market Breakup by Region
Middle East and Africa
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