Market Scope
The global mobile money market size can touch USD 99 billion by 2023. It can display a CAGR of 31% during the forecast period. The huge penetration rate of smartphones and opportunities in micropayments and data based financial services can bode well for the market. Efficiency of mobile wallets and its high transaction rate can develop mobile money technology. Moreover, the ease in conducting financial transactions and use of modes such as UPI, smart cards, QR codes can favor the market demand greatly.
The rapid pace of online shopping due to ecommerce websites as well as discounts on products for attracting customers can drive the download rate of mobile money applications. Adoption of mobile payments by physical stores and rise of proximity payments can drive the market growth. Push towards cashless payments amid the COVID-19 pandemic is expected to benefit mobile payment developers. Recently, PayTM and AGTech Holdings have decided to collaborate on development of interactive games and other modes of entertainment for keeping customers engaged on mobile applications. Moreover, the introduction of blockchain for securing financial transactions can facilitate market growth.
However, regulations on online payment can restrain market growth.
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Competitive Outlook
Amazon Pay, Alipay, Google pay, Chase Pay, Apple Pay, MasterCard, WeChat Pay, Vodafone Group PLC, PayPal, and Samsung Pay are prominent players of the global mobile money market.
Regional Analysis
Asia Pacific (APAC) held the largest market share due to presence of mobile payment solution providers and leading market players such as Alipay. China and India are the biggest contributors to the region. Penetration of mobile phones and supportive infrastructure via QR codes can drive the demand for mobile money. Adoption of ecommerce applications and utilization of electronic payments can provide new opportunities to the market.
North America can also capture a sizeable share of the global mobile money market owing to adoption of smartphones and need for payment gateways. Introduction of NFC and point-of-sale terminals for transfer of funds can drive the demand in the region. In addition, collaboration of mobile wallet developers with banks and payment service vendors can augur favorably for the market.
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