Sun Protection Products Market – 2019-2025
Report Description:
Sun Protection Product is a lotion, spray, gel or other topical product that absorbs or reflects some of the sun’s ultraviolet (UV) radiation and thus helps protect against sunburn.
The global sun care products market is projected to witness a CAGR of 2.15% during the forecast period (2020 – 2025).
The sun care products market is anticipated to be the fastest-growing segment within the personal care industry, driven by the rise in consumer awareness related to skin cancer and ageing associated with exposure to UV rays. The demand for self –tanning products is expected to surge in the foreseeable future, and most of the demand center is likely to be concentrated across North America and Europe.?
In the coming years, consumers are likely to look out for one-stop solutions across cosmetic brands. Therefore, most of the sun care products available in the market are more likely to be infused with a combination of compounds having anti-ageing properties and intensive moisturizing solutions, among others.?
Considering the strict lockdown measures after the advent of the COVID-19 pandemic, borders of most of the countries were closes, so as to limit the spread of Coronavirus in their respective country. Owing to this factor, the people around the world are not travelling for leisure, recreational activities and sports events, this in turn is expected to reduce the consumption of sun care products by the consumers.
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The following manufacturers are covered:
Johnson & Johnson
L’Oreal
Proctor & Gamble
Revlon
Unilever
Shiseido
Estee Lauder
Beiersdorf
Avon Products
Clarins Group
Coty
Lotus Herbals
Amway
Edgewell Personal Care
This report focuses on Sun Protection Products volume and value at global level, regional level and company level. From a global perspective, this report represents overall Sun Protection Products market size by analyzing historical data and future prospect.
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Key Market Trends
Growing Popularity of Outdoor Recreational Activities
The past few years have seen an increase in participation in sports, especially in outdoor games. A recent trend growing across Europe is the immense response toward outbound tourism. The emerging trend for beach volleyball has also helped in the growth of the market.
In the total beach volleyball participation, 57% were males, and 27% of them were falling between the age group of 25-34. It is estimated that Americans spend more than 600 billion USD each year on outdoor recreational activities.
Consumers from Western countries prefer using sun care products during their outdoor activities, especially on beaches. Hence, the higher participation rate in outdoor recreational activities has contributed to the rise in the sales of sun care products.
Increasing Application of Sun Care Products in Middle-East
Companies are also tapping the Saudi Arabian market by introducing products with new formulations, such as the incorporation of active ingredients for maximum protection. Online retailers, such as BasharaCare, are offering sun care products in Saudi Arabia.
Moreover, people in Israel are interested in a tanned look and heavily use tanning beds in salons, as a solution to achieve the look. The extensive distribution channels of international players, such as Beiersdorf in countries, such as Turkey, Kenya, Morocco, Ghana, etc., are leading to product availability and shelf visibility of products in stores, thereby enabling consumers to choose the required product with ease and thus driving the demand for sun care products in the Middle Eastern countries.
Consumers of these countries are also choosing sun care products after evaluation of the product. They seek information from a variety of sources that include pharmacists, product ingredient lists, suggestions from dermatologists, and information from the media before purchasing the required product. Thus, companies can convey sun protection education messages through social media to influence as well as reach a larger percentage of the population residing in these Middle Eastern countries.
Competitive Landscape
The sun care products market is a highly competitive market, with the presence of various international players. The major players of the market are having a wide distribution network across the world. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. L’Oréal International, Groupe Clarins, Unilever PLC, Shiseido Co. Ltd, and Johnson & Johnson are the major players in the market.
Players in the market studied are focusing on rapid market expansion and new product launches, in order to gain a better market share, efficient results, and competitive edge over other competitors in the global market.? For instance, Beiersdorf provides the NIVEA Sun UV Face range that provides sun protection and is specially designed to meet the needs of facial skin.
Reasons for Buying this Report:
This Sun Protection Products Market report provides pin-point analysis for changing competitive dynamics
It provides a forward-looking perspective on different factors driving or restraining market growth
It provides a six-year forecast assessed based on how the market is predicted to grow
It helps in understanding the key product segments and their future
It provides pinpoint analysis of changing competition dynamics and keeps you ahead of competitors
It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
Table of Content:
1 Study Coverage
2 Executive Summary
3 Breakdown Data by Manufacturers
4 Breakdown Data by Type
5 Breakdown Data by Application
…
11 Company Profiles
12 Future Forecast
13 Market Opportunities, Challenges, Risks and Influences Factors Analysis
14 Value Chain and Sales Channels Analysis
15 Research Findings and Conclusion
16 Appendix
Continued …
About the Author :
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