Market Overview
Rising consumer awareness towards the health benefits of organic cereals is expected to fuel the sales of breakfast cereal during the forecast period of 2020-2024. Organic cereals are gaining huge popularity in the baby food due to the nutritional value and ease of preparation. Premiumization is one of the important trends which is gaining its momentum in the developed countries in the organic cereal market because consumers are inclined to adopt high quality product instead of the normal product due to its nutritional value. Strong performance of the retail sectors has also enhanced the market growth trajectory of the sector. Fast pace of lifestyle, increasing awareness about the variety of products available through product promotions and celebrity endorsements has significantly given a boost to the organic cereals market.
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Competitive Analysis
The players are found to have indulged in rivalry wherein they fight in terms of quality of product they deliver to the consumers. In order sustain their consumer-base, manufacturers are identified to be investing hugely in the R&D sector to create product differentiation. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product improvisations, promotions and financial flexibility to invest in the optimal strategies.
The key players profiled in Organic Cereals Market report are Kellogg Co. (U.S.), General Mills (U.S.), The Kroger Co (U.S.), Hain Celestial Group Inc. (U.S.), Organic India Pvt. Ltd. (India), ECOFARMS (India) Ltd. (India), and Cereal Partners Worldwide (CPW) (Switzerland) among many others.
Market Segments
Global Organic Cereals Market has been divided into type, source, form, and region
On the Basis of Type: Ready-to-eat, and Hot cereals
On the Basis of Source: Wheat, Rice, Oat, Corn, Barley, and Others
Regional Analysis
The demand of organic cereals is also high in Europe due to the rising demand for healthy and clean label food accompaniments. Additionally, consumers in these regions are willing to pay higher prices for quality and chemical-free food products. APAC is fastest growing region due to shift in consumers’ food consumption trend and improved disposable income in the region. The consumption of organic cereals in developing countries is expected to grow in upcoming years based on rising inclination of consumers towards uniquely flavored food products.
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