There are presently many advertisements being shown to artists, telling them they can get their songs on several huge influential playlists for a little fee. However, the majority of these offers are just too good to be true. Artist Push going to share main tips how to spot scammers and choose reputable music PR company.
If you work in the music space, you will recognize this scenario: You are going through your social media on your device and you see an ad from a firm you do not know claiming that they can get your song on top Spotify playlists. These adverts usually feature a picture of one or more playlists like Rap Caviar – a very popular playlist.
These firms usually ask for a small, fixed fee for this mouthwatering offer. Their offers usually sound too good to be true. Well, that is because they are actually too good to be true. Promising people that they will achieve their wildest dreams just to make money from them is not a new thing. However, in this era of social media and streamlined marketing, snake oil salespersons are more cunning than ever.
Advertisers have a wide range of tools to market their services and products on Instagram and Facebook. This robust set of tools make it easy for them to find desperate individuals that will take the chance on fake promises of huge returns being real. After all, which artist does not want to be on a playlist with millions of followers?
The truth is, if those services are real, then every musician will patronize them. If that happens, then every influential playlist will be filled with artists that no one knows to promote music that no one has heard before. However, those on the Spotify streaming platform will tell you that is not the case.
You Cannot Buy Your Way onto A Spotify Playlist
No one can buy his or her way onto those influential playlists on Spotify. No third-party promotion service can also hack any of Spotify-curated playlists. The music business does not work that way: you cannot just fly to the top without working your way out.
In a recent episode of Music Biz, James Shotwell (the host) revealed the truth about playlist placement services, how they are created, and how you can easily spot scams from a distance. He said many things that will save you a lot of money – money that you can then channel to your marketing team of proper PR to promote your song in a way that it should be promoted.
Music Biz is brought to you by the leading promotional distribution firm in the music industry – Haulix. You can also join the platform and gain instant access to the same promotional tools that top artists such as Jason Isbell, Slipknot, Bruce Springsteen, and thousands more use.James Shotwell is the host of Haulix’s podcast as well as the Director of Customer Engagement at the company. He also does public speaking and he is very popular for promoting careers in the entertainment industry.
Here Are Some Reasons Why Your Spotify Plays Are Not Increasing
The influx of new music-streaming platforms is significantly contributing to the rapid growth of the music industry. These music-streaming platforms have already engaged millions of listeners with their favorite music. One amazing thing about these platforms is that they give musicians a chance to take their career to the next level by getting more people to listen to their songs.
Spotify is one of the top music-streaming platforms in the world and this platform allows artists to push their songs and boost their exposure. It allows musicians to increase their fans by streaming songs. However, many artists are finding it difficult to get enough plays on the platform. Do you want to know why musicians are finding it difficult to get more plays on Spotify? Read on to find out.
Here’s Why Artists Do Not Get Enough Plays on Spotify
Underdeveloped accounts are one of the reasons this platform does not play the songs of many artists. As a musician, you need to develop your profile and make it look more attractive. You should also submit your song to the platform via labels or digital music distribution services. For Spotify to stream your song, you need to build your visibility organically.
After doing that, you will start earning funds generated from viewers. Furthermore, this platform provides a wide range of digital tools that will help you to market your songs. To enjoy all these, you need to work on your account and bring it up to standard.
If you want your fans to truly know you are the owner of the account, you need to get it verified. Many musicians create accounts on Spotify but do not consider verifying it. Unverified accounts do not attract the attention of the editorial team of Spotify. If this is your case, expect nothing more than fewer plays.
When you verify your account, you add credibility to your music. Verifying your account also gives you a variety of tools to use. Verified artists can use tools such as a notification and data analysis that will allow them to add their new music to the playlist. Artists can also use this tool to monitor their music and get insight into the most popular songs of their fans.
Lack of Traffic
As a musician, you need to make sure that your profile has more than enough traffic. This is very important, as this platform considers the activeness of your profile before giving your songs more playtimes. As such, you should be active on social media platforms to drive traffic to your Spotify profile.
Lack of Playlist
Another reason why artists do not get enough plays on Spotify is the lack of playlists. Creating a playlist allows you to put your best songs in one place. This also allows you to pin your music to the homepage. To get more playtime on this platform, you should create a playlist with music from other artists that inspire you. To get more plays, you need to make sure your playlist is popular enough to generate more traffic.