Global Manuka Honey Market is projected to grow at the CAGR of 4.3%. Manuka Honey contain essential amino acids, vitamin B6, Potassium and other essential minerals which makes it consumption popularly amongst the population of health-conscious consumers. Changing lifestyle and adoption of the natural honey and sweeteners consumption trend has influenced the high sale of Manuka Honey in the food industries. Increase in health awareness is having a positive impact on the Manuka Honey market based on several health benefits of manuka honey consumption and hence now is found to have increased application for medicinal purposes. Multi-purpose application of manuka honey across various industries is driving its market globally.
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Major Key Players
The global Manuka Honey Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific has the major market share followed by Europe. Based on the high nutritional value, Manuka Honey have gained popularity in various other regions. However, the high market concentration of manuka honey only in New Zealand and neighboring countries might restrain its market growth. Germany, Japan U.S., France and U.K. are considered the major importers of Manuka Honey
Application of Manuka Honey for medicinal purpose is anticipated to have a high growth during the forecast period.
Manuka Honey has been segmented on the basis of Specialty-Food Type which Organic, Gluten-Free, GMO-Free, HFCS-Free, Others. HFCS-Free manuka honey is found to hold a major share due to its increasing health concerns among the consumers.
Manuka Honey has been segmented on the basis of application which comprises Direct consumption/Culinary purpose, Bakery and confectionery, Medicinal purpose, Personal Care Products, Others. Manuka Honey application in Direct consumption/Culinary purpose is holding a large share followed by application in bakery and confectionery.
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