Owing to growing consumer needs and their awareness about the fundamental needs for nutrition and proactive measures to prevent chronic ailments and attain well-being, demand for fortified juices has grown in recent years. The growth has been driven by the increased acceptance of health & wellness products amongst the consumers and their motivation on improving immunity. With growing health concerns and rising per capita health care cost, there has been surge in demand of fortified juices consumption and consumers indulging in the pursuit of healthy buying goes for fortified juices as fortification of juices involves the process of adding micronutrients to juices which are generally consumed by the different age group consumers.
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Fortified Juices industry is highly competitive and marked by the presence of various large and small vendors competing based on price, quality, innovation, reputation, and distribution. Most of the companies operating in the market are focusing on new product development as well as expanding its their product line, augmenting its capabilities and investing in research and development to offer products with better functionality. With strategic investments, market players can focus on penetrating into the developing economies to expand their business portfolio. Consumers in developing countries are keen on exploring new product range offered to them and form a large consumer base. Establishing market in these emerging economies is profitable based on relatively low set-up costs, ease of doing business, and further lower variable cost to be incurred.
The key market players profiled in global fortified juices market report include PepsiCo Inc. (U.S.), Hain BluePrint, Inc (U.S.), Evolution Fresh (U.S.), Sudzucker AG (Germany), SunOpta, Inc. (Canada), Diana Naturals (France), and Doehler Group (Germany) among many others.
The global fortified Juices market has been divided into source, nutrient, distribution channel, and region.
On The Basis Of Source: Vegetable, Fruits, and Mixed
On The Basis Of Nutrients: Vitamins, Minerals, Probiotics, Prebiotics, and Others
Global Fortified Juices market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global Fortified Juices market is highly dominated by North America region is expected to retain its dominance throughout the forecast period. Europe is also estimated to contribute to high revenue in the fortified juices market.
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