Fruit puree is used as an ingredients by food and beverage industry to manufacture diverse range of products, thereby augmenting the market growth which is expected to grow at an incremental pace of development on the global stage.
There has been growing demand for fruit purees for baby food products which has spiked the demand for the product, globally. Changing lifestyle, busy and hectic schedule, and increasing women workforce has led to a rapid change in food preferences and consumers are now more inclined towards processed and convenient food which has a positive influence on the growth of fruit puree market. Furthermore, demand from beverages industry both alcoholic and non-alcoholic for manufacturing novel products has also influenced the demand for the product.
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The key manufacturers have been launching novel free-from products to cater to the needs of health-conscious consumers. For instance, Oregon Fruit Products LLC introduced gooseberry puree recently, which is free from added sugar, preservatives or additives. Also, the companies are focusing on geographical expansion, specifically in emerging market of Asia Pacific to increase consumer base and revenue prospects. In 2017, AGRANA fruit acquired Sai Krupa Fruit Processing Pvt. Ltd to expand its business in Asia region.
The key players profiled in Fruit Puree Market report are Nestle (Switzerland), ITC Limited (India), Dohler GmbH (Germany), Baby Gourmet Foods Inc. (Canada), Tree top Inc. (U.S.), Kerr concentrates (U.S.), Kagome Co. Ltd (Japan), and Oregon Fruit Products LLC (U.S.) among many others.
The global fruit puree market has been divided into type, fruit, application, and region.
On The Basis Of Type: Organic, and Conventional
On The Basis Of Fruit: Mango, Banana, Guava, Tomato, Papaya, and Others
On The Basis Of Application: Baby Nutrition, Beverages, Dairy & Frozen Desserts, and Others
The global fruit puree market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). Asia Pacific is the leading market followed by Europe. In European market, the consumption of smoothies is high due to the nutritional value of fruit puree which has propel the growth of fruit puree market in this region. India, Japan, New Zealand and Australia are the major contributors to fruit puree market in Asia Pacific region. Continuously changing consumption pattern and increasing inclination towards fruit intake is driving the fruit puree market in this region.
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