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Demand Side Platform (DSP) Software Market To Reach USD 87.88 Billion By 2027, Analysis by Reports and Data

Demand Side Platform

iCrowdNewswire   Jan 8, 2021  1:00 AM ET

Demand Side Platform (DSP) Software Market

The growth of the market for DSP is driven by the increasing demand for optimizing and managing data exchange accounts through a single interface
Market Size – USD 8.53 billion in 2019, Market Growth – CAGR of 25%, Market Trends –Utilization of DSP for advanced advertising processes

During the forecast period, the Demand Side Platform (DSP) Software Market is forecast to rise from USD 8.53 billion in 2019 to USD 87.88 billion by 2027, at a growth rate of 25%. The key driving factor for the market is the increasing demand for the optimization and management of data exchange accounts through a single interface.

Demand side platform (DSP) software enables digital advertisement market buyers to use a single interface to process various data exchange and ad exchange accounts. The primary role of these soft goods is to allow advertisers to serve their ad spending and increase their cost per action (eCPA) and cost per click performance (eCPC).

A large amount of inventory can be used by DSPs to identify an ad call with a customer an advertiser is trying to attract and usually used for retargeting.

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Further key findings from the report suggest

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For the purpose of this report, the market has been segmented on the basis of deployment, organization, industry, and region:


Deployment Outlook (Revenue, USD Million; 2017-2027)

Organization Outlook (Revenue, USD Million; 2017-2027)

Industry Outlook (Revenue, USD Million; 2017-2027)

Regional Outlook (Revenue, USD Million; 2017-2027)

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Tags:    Reportedtimes, iCN Internal Distribution, Research Newswire, English