The new report from Market Research Future (MRFR) presents a detailed analysis of the global brown rice market by providing readers with a comprehensive overview of the market’s historical trajectory. The leading drivers and restraints affecting the global brown rice market are assessed in detail in the report. The historical impact of these drivers and restraints is analyzed in context of the current impact of these factors and projections are made for the likely impact of these drivers and restraints over the forecast period. Various components of the global brown rice market are also studied in the report and projections are made for the growth trajectory of each distinct component. The various segments and sub-segments within the global brown rice market are studied in detail in the report. The study also makes a detailed analysis of the major players operating in the global brown rice market and provides a detailed look at the various competitive strategies employed by players in the global brown rice market. Likely future conditions with respect to the competitive landscape of the market are also explained in detail in the report.
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Brown rice is a more nutritious version of white rice and is becoming increasingly popular due to its health benefits over the latter. Brown rice contains vitamin B, magnesium, phosphorus, selenium, and various other additional ingredients that make it more nutritious and filling than white rice. It also has a lower caloric load than white rice. As a result, brown rice is increasingly being preferred by health-conscious consumers who want to consume healthier foods in order to stay healthy. The nutritional benefits of brown rice have driven its demand over the last few years. Increasing awareness about the same is likely to remain the major driver for the global brown rice market over the forecast period. The increasing prevalence of heart conditions, obesity, and diabetes has led to many consumers opting for healthier variants of regular foods. Brown rice has been top of the pile in this department, as it offers simple, easily understandable benefits.
Brown rice is also free from gluten and high on fiber. The growing prevalence of gluten intolerance in the developed world is thus likely to be a major driver for the global brown rice market. Gluten-free brown rice can be easily digested by people with gluten intolerance, making it more widely acceptable than white rice.
Leading players in the global brown rice market include Amira Nature Foods Ltd., Agistin Biotech Pvt. Ltd., Ebro Foods SA, Riviana Foods Inc., T.K. Ricemill and Ash, LT Foods Limited, and Asia Golden Rice Co. Ltd.
The global brown rice market is segmented on the basis of category, packaging type, distribution channel, and region.
On the basis of category, the global brown rice market is segmented into organic and conventional. Conventional brown rice dominates the global brown rice market at present, but the organic brown rice segment is also likely to grow at a high rate over the forecast period.
By packaging, the global brown rice market is segmented into bags, stand-up pouches, jars, and others.
On the basis of distribution channel, the global brown rice market is segmented into store-based and non-store-based. The store-based segment is further sub-segmented into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is likely to dominate the global brown rice market over the forecast period, as customers prefer buying foodstuffs in person rather than online.
Asia Pacific holds the largest share in the global brown rice and is likely to exhibit the highest growth rate over the forecast period. Thus, Asia Pacific is likely to remain completely dominant in the global brown rice market over the forecast period. The increasing prevalence of diabetes in Asia Pacific has been a key driver for the brown rice market in the region. The increasing awareness about the importance of high-fiber diets has also been an important factor for the Asia Pacific brown rice market. North America holds the second largest share in the global brown rice market, followed by Europe. Germany and Spain are the largest consumers of brown rice in the Europe market.
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