To lead a healthy life one should always adapt to clean and hygienic habits. Daily bathing, proper personal care and enriched diet plan can be the assets which can help an individual in living a healthy life. With changing lifestyle, busy schedules and pollution due to urbanization and transportation it has become essential for people to stay hygienic. Changing human habits of being healthy and proactive has been at their top priority list. World has undergone treats of various affected by major deadly viruses in last couple of years like Ebola, currently under the threat of Coronavirus. The best way to keeping us safe is to use proper bathing products. Hence the demand for bath and shower product is increasing due to increasing awareness of hygiene among consumer. Manufacturers are concentrating on body wash and liquid soaps rather than alternative bath and shower products. Consumer’s demand for nature based products which contain nature plant ingredients is increasing highly. Indian consumers are more preferring Ayurvedic and natural product rather than latest and effective chemical based products.
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According to the report “India Bath & Shower Market Outlook, 2025” published by Bonafide research currently the bath and shower market which is bifurcated in soap and body wash & shower gel products have crossed a mammoth INR 21000 Crore mark with a very health growing rate. The Indian bath and shower market is greatly competitive. This market has been widely supported by the huge presence of bathing soap products in the form of premium, standard, deodorant, baby, herbal soaps. The bathing soap segment have shown rapid growth over the years and it is still expected to continue the same with a CAGR of over 7% in the years to come. The reason for such wide adaption is its pan India availability irrespective to rural or urban, its price flexibility that allows consumer with any income range to afford such products. Various strategies like combo pack offers, buy one get one free offer by companies do play role in attracting the consumers. On the other hand a premium segment of the market that is the body wash and shower gel has recorded fastest growth in last couple of years. Consumers are at present started switching towards the liquid gel products that keeps their skin more hydrated than that of the soaps that makes the skin dry. India still has a very moderate penetration of body washes and shower gels but the category is growing especially in the urban India which are mostly available through malls, hyper-market, super-market. Owing to its superiority its availability declines while going towards tier 3 and other cites as the shops or retail stores in those regions can’t afford to keep such products in their display when there is unpredictability on its selling.
Many companies are present in the Indian market as people are shifting more towards the hygiene side. Health concerns have always been a major factor to the Indian consumers and so are the manufacturers who are trying to market the product with the same aspect. Hindustan Unilever Limited, Wipro Consumer care and lightening and Godrej Consumer Care products Limited that have acquired major part in the Indian market.
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Major Companies Present in the market
The key players of the India Bath & Shower Market are Beiersdorf (India) Private Limited, The Himalaya Drug Company, Colgate-Palmolive Company (India) Limited, Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, Karnataka Soaps & Detergents Limited, Reckitt Benckiser (India) Private Limited, Wipro Consumer Care & Lighting Limited.
Considered in this report
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The following aspects are covered in the report “India Bath & Shower Market Outlook, 2025“
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