A healthy day starts with a healthy breakfast; in the case of India, we have the culture of heaving delicious breakfast. Traditionally, Indian culture has a variety of food dishes for breakfast. On a traditional basis, the morning breakfast differs from one region to another region, for example, parathas in the north, and idli or dosa in the south, puri and sabji or sweets in the east, and khaman, poha, etc. in the west.
A rapid change in the lifestyle demands something in breakfast that can be quick as well as healthy. Here enter the breakfast cereals—a sector with a wide range of product possibilities. One can say, western countries and Europe has almost been shifted to breakfast cereals. Now it is India’s turn to change.
Normally in an Indian joint family, there is a thinking that the first meal of the day should be heavy and delicious that keeps a person full and keeps his mind fresh. Indians have always been prone to consuming typical hot-cooked breakfast and thus find it difficult to give in to such modern day breakfast options. However, life is getting changed, the families are getting small, and the peoples are getting busier, so the culture of cooking food for hours is getting changed. In order to keep the habit of heaving the healthy first meal of the day, consumers are moving towards the packed breakfast meal. The breakfast cereal market consists of two types of cereals, such as hot cereals and ready-to-eat cold cereals. Ready to eat cereals; include corn flakes, choco flakes, wheat flakes, and muesli, whereas hot cereals are mostly oats, rolled oats, oat bran, and porridge. All hot cereals require some amount of preparation before they are consumed. On the other hand, RTE cereals require no preparation time and can be served for consumption directly out of the packaging. With the changing lifestyle that makes it difficult to dedicate more time to cook, consumers largely prefer ready-to-eat cereals, and thus the category holds a majority of market share in the global as well as Indian industry. Globally, there is a trend of positive changes in nutrient composition of RTE cereals by marketers.
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According to the report “India Breakfast And Cereal Market, Outlook 2025” the breakfast and cereal market of India is growing at a very healthy CAGR of around 18% over the last five years. The ready to eat sector in the Indian market dominates the breakfast and cereal market with its two category namely cornflakes and muesli. At present cornflakes products is the market dominator in RTE sector as well as in the overall market. The market was mainly driven by India-centric innovations and single-serve affordable packs that attracted new consumers. Kellogg’s is considered as the most prominent company in cornflakes market with its large number of variants available in the market. There is still handful of players into this segment of the market, apart from some domestic players.
The hot cereal market that is giving tough competition to the RTE market consists of oats meal this market have grown at a healthier rate historically with nearly a CAGR of around 24%. PepsiCo’s Quaker Oats was the first to enter the country quickly catching on to the euphoria of a new breakfast menu, MaricoSaffola, GSK Consumer, Kellogg’s and Britannia launched their own brands of oats. The health driven changes in eating habits has extended the window of opportunity for manufacturers to roll out a variety of oat-based products in the market.
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Major Companies Present in the market
The key players of the India Breakfast And Cereal market are Kellog’s India PVT LTD, Pepsico India Holdings private limited, Bagrrys India lTD, Marico Limited, GlaxoSmithKline consumer limited, Nestle India Limited, Patanjali India Limited, Mohan Meakin Limited, Panjon LTD, Future consumer Enterprise Limited.
Considered in this report
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The following aspects are covered in the report “India Breakfast And Cereal Market Outlook, 2025“
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