IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has been awarded a new contract for influencer marketing services from an existing customer who is a Fortune 100 retailer. The customer will be expanding its influencer marketing initiatives with IZEA in 2021. The contract, in combination with other recent wins, has now pushed IZEA’s Managed Services bookings growth in Q4 2020 to a 47% increase, as compared to Q4 2019, despite the impact the pandemic has had on a portion of IZEA’s historical customer base.
The surge of new Managed Services bookings in Q4 have allowed the company to more than offset the Managed Services bookings deficit created earlier this year. Annualized bookings have now grown 12% compared to 2019, despite multiple months of low sales and high cancellations experienced at the onset of the pandemic.
“We are thrilled to be able to deliver annual growth of Managed Services bookings during the most challenging and unpredictable year in our history,” said Ted Murphy, IZEA’s Chairman and CEO. “While we are winding down the 2020 calendar year, our team remains focused on maintaining our positive momentum and entering 2021 with the wind at our back.”
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Martin Smith IZEA Worldwide, Inc. Phone: 407-674-6911 Email: ir@izea.com