The island and city-state on the Malaysian peninsula is not traditionally a place where haute couture is worshiped. However, for a few years now, the transformation was encouraged by the number of millionaire population and the mass influx of international tourism. Today, however, it already occupies eighth place in the ranking of world fashion capitals. Not long ago British footwear brand George Cleverley charged trunks with their goods and carried them to Singapore to do an experiment in direct selling. Their purpose was to test the waters, because the Southeast Asian city was not a center where people spend money to buy exclusive shoes. The favorite shoes were flip-flops. Of course, that condition was disliked by every online stylist in the world.
Cleverley rented a suite in a grand hotel and filled it of whiskey and designer shoes, made in exotic leathers, some with thick Goodyear rubber trim, priced at no less than several thousand pounds. People turned out, looked, drank … .. and bought. What was unusual was that Cleverley later said that they sold more shoes in one day at that direct sale than any other day in their 61-year history. Today, it is not uncommon for an online fashion site like the Online Stylist to get good sales in Singapore.
Until two or three years ago, nothing major had happened on the Singapore fashion scene, ” says Jean-Baptiste Debains, president of Louis Vuitton Asia Pacific, especially when compared to Hong Kong, and Tokyo. But now Singapore is no longer the place where meager retail options fed a town that felt comfortable in beachwear. It has already become a center where important events in the fashion business take place one after another.
In fact, when H&M opened their boutique in Singapore in September, more than 1,500 people lined up to enter. Even classic men’s clothing is becoming selling well. Let us remember that Singapore is an island with a climate that does not favor the suit and tie. The emergence of the fashion industry in Singapore can be attributed to an ever-growing population of people with lots of money to spend.
According to the Boston Consulting Group, Singapore has the highest concentration of millionaires in the world. Their figures say that 15.5% of all the families that live there; they have assets of more than a million dollars. Of the seven couturiers who came, four found investors and another three will have distributors. This is a testament to how Singapore, a small country in Southeast Asia, has been reckoned as a world fashion barometer where there are enough consumers there who are able to accommodate the invasion of world-class fashion products.
Today, the world’s fashion market is stretching, especially in the online sector which is represented by online fashion sites selling petite maxi skirt, boho dresses UK, such as online-stylist.co.uk. The development of the world fashion market has also initiated local fashion industry players in Singapore to continue to innovate to keep competing on the right track. The city-state is now not only focused on inviting world-renowned manufacturers to sell but also developing its own characteristics in the competitive global fashion industry. It seems that major changes have occurred in just a few years.