India provides a wide market for consumer good, especially the goods which effectively serves the purpose, only because India has the second-largest consumer base in the world. Let’s take a look at the Indian market for a baby walker, stroller, and pram. India is emerging as a nation with great potential for the company that provides these types of products. Baby car seats, carriers & carrycot forms of baby travel gears have provided an increase in adaption rate among the consumers.
Baby travel gears are constantly evolving. It started with simple baby walkers. Then as time passes, new baby gear products clutch the market in the form of baby stroller, pram, then into a carrycot and now even in the form of car seat carrier. Let us understand how the presence of these products felt in the Indian market. The baby car seat, unlike in other countries it is still not mandatory in India but with the increasing road instance and taking care of an infant’s safety measures, the parents have become well aware of the products and are purchasing them in order to ensure child’s safety. Baby carriers cuddle children against the body while leaving hands so that one can move easily, navigate crowded places, and take care of daily tasks while the child snoozes or relaxes on you. An increase in the female work population has also led to the demand for baby carriers as they can easily do house chores in the morning without any disruption. Baby Carry Cot is carefully made to the highest safety standards. It is easy for parents to carry it anywhere without any hassle. It comes with a canopy, a storage compartment at the back, a rocking bottom, and an adjustable carrying handle.
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These products can be considered as the urban driven products as it has its largest demand from these regions because of the highest presence of nuclear family. It helps the parents to perform their regular work along with taking complete care of the infants. According to the report “India Carrier, Car Seat & Carrycot Market By Value & Volume, By Sub Segment (Buckled carrier, Sling Carrier, Forward Facing Car Seat, Rare Facing Car Seat, Convertible Car Seat, etc.), By Top Cities ( 0-10 cities, 10-70 Cities, 70-200 Cities, other cities), By Demographics (Urban & Rural), Overview, 2020-2025” published by Bonafide Research the market car seats form of baby gears is at the dominating position among the other three segments. It has shown the fastest development in terms of volume which has registered a growth rate of above 33% CAGR in the last couple of years and is expected in the future to perform the same trend. Car seats have been on the expensive segment of the product whose average selling product ranges nearly around INR 5000/item. In the last couple of years, the baby carrier products have picked up the growth and are expected to grow at a CAGR of around 22% in the coming years. It is also observed that this particular product has the lowest average selling price that has let the adaption of such products. One of all reasons for its spike in growth can be said as the increase in the purchase of two-wheeler bikes as a proportion of two-wheeler owners has increased 15% points to 36%. Along with this, there has been a demand for baby carriers to carry their babies on the go. Baby carrycots are becoming more innovative in recent times. Like it is designed as such it can be used as a Baby carrier, rocker, baby chair, and recliner, and feeding seat. All these make parents have one for their child.
The child seat provision allows a child seat to be securely fastened on the back seat of a car. From October 2014, it was mandatory for every car maker in India to equip its cars with provision for installing child seats. New safety measures allowed the fitment of child seats in cars and allowed drivers to safely transport kids in cars.
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Major Companies Present in the market
The key players of the India Baby Walker, Stroller & Pram Market are Artsana India Private Limited – Chicoo, BrainBees Solutions Private Limited – FirstCry, Me N Moms Private Limited – Mee Mee, R for Rabbit Baby Products Private Limited – R For Rabbit, Ral Consumer Products Limited – Tiffy and Toffee.
Considered in this report
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The following aspects are covered in the report “India Baby Walker, Stroller & Pram Market Overview, 2020-2025“
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