A nutritional diet is a very crucial part of the upbringing of an infant child. An Infant must get healthy, vitamin and nutrient enrich food at any cost. Indians always have been traditional in their way of thinking. So that they generally do not prefer outside food for the baby itself. There is a possibility that an infant cannot get enough protein and nutrients from breastfeeding. In that case, an infant should be given an additional supplement from the baby’s food. Proper feeding increases the immunity and health of the infant and young children.
Though, Breastfeed plays an important role in defining the growth and development in children. Infants are most vulnerable to get caught up with various diseases. It is advisable to exclusively breastfeed the infants at least up to 6 months of age. Early initiation of breastfeeding within one hour of birth protects the newborn from acquiring infection and reduces newborn mortality. However, there are cases when women are not able to produce healthy milk or are undergoing any medication at that point in time. They are advised to provide a milk substitute except solid foods to give the proper infant nutrition till the age of 6 months. Baby food available in the market is the best alternative for infants. Not only baby food are nutrients enriched, but it can make parenting a lot easy. Because baby food is convenient meaning, you can take a bottle of milk with yourself and a baby anywhere and can feed the baby anywhere/anytime. Moreover, India has a lot of potential for the baby food market; it is only because of the fact that India has an average age of 26.8 years, which means more babies yet to come.
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India’s baby food market has witnessed significant growth in the past few years. According to the report “India Baby Food Market By Value, By Type (Infant Milk Formula, Baby Cereals, Follow-Up Formula, Prepared Food & Others), By Pack Size (0-200 gms, 201-400 gms, 500 gms and above), By Pack Type ( Box, Tin/Jar, Refill, Pouch), By Age Group ( 0-6 Months, 6-12 Months, 12-18 Months, 18-24 Months, 24 & Above Months, By Sales Channel ( General Retail, Multi-Brand Retail, Online), By Company (Nestle India, Denone Nutricia, GCMMF (Amul) etc.), By Brand (Amulspray, Cerelac, Lactogen etc.), By Region (East, West, North, South), By Demographics (Urban, Rural), (Trends & Forecast) Outlook, 2025” published by Bonafide Research the market have grown strongly and had successfully crossed the mark of INR 4500 Crore with an expectation to grow big in coming years. It has been observed that when an infant crosses 6 months of age, their nutritional needs increase. At that point in time, they are being exposed to complementary foods and solid foods such as infant milk, baby cereals, follow-up formulas, prepared foods, etc.
Products performance in the market
Infant baby milk is the form of milk that can be given to the infant within the age of 6 months and beyond it. Due to that, it holds a prominent position in the market and has been growing at a CAGR of around 16% in the last couple of years. Indian baby food market has developed a large segment for Infant milk formula as an alternative to breastfeeding. This led to the propagation of formula feeding, which was further supported by the health systems. Baby cereal is made of nutrition-based ingredients and grains such as rice, wheat, oatmeal, etc., which promises to provide high nutrition and vitamins to babies at an early stage. Rice-based baby cereal is popular amongst all types of cereal. However, there is a number of variants available with various flavors in the baby cereal food category. This formula is not necessarily termed milk as they are not based on animal milk, but they are based on the plant protein source. Follow-up formula in the baby food category is preferred for children with the age of 6 months and up. They are often called “Growing-Up Milks” or “Toddler Milks.” Infants should not be provided with these formula products when they are less than 6 months old. Apart from all these forms of products prepared food are the trending category in this market which includes products like pureed vegetable & fruits, dry meals, baby drinks, baby wet meals, baby finger foods, special energy formula, and others form of baby food includes biscuit, puffs, snacks, etc.
We provide 10% free customization with this report, we have considered the covid-19 effect for the year 2020 and in the forecast period.
Major Companies Present in the market
The key players of the India Baby Food Market are Nestle India Ltd, GCMMF (Amul), Nutricia International Pvt. Ltd. (Danone Nutricia India), Abbott India Ltd., Manna Foods Pvt. Ltd., Pristine Organics Pvt. Ltd., Mead Johnson India Pvt. Ltd., Raptakos Brett & Co.
Considered in this report
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The following aspects are covered in the report “India Baby Food Market Outlook, 2025“
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