A variety of fragrances of the air fresheners helps to bring change in one’s mood bringing in the amount of joy and freshness in one’s life. The use of air freshener is not just limited to homes. They are being used in cars, office spaces, bathrooms, and any other closed spaces. Nowadays, air fresheners come in a wide variety of flavours like fruits, chocolates, and many others. You can simply replace the bad odor with your preferred one. They are easy to install, as well. Air fresheners do really work? Yeah, they allow people to feel better. Fresh air can increase work efficiency and level of energy. The India Air Freshener market has been buzzing with a lot of activity in recent times. They are using an air freshener, which was just used for removing bad odor presently considered as the need of the time as acknowledged as a style statement. What used to be a neutralizer for bad odours is now becoming a style statement in India. A lot of Indian, as well as international players, have entered this nascent market with various types of products in this category with lots of innovation.
The overall air freshener market is consisting of a number of different forms of products like sprays/aerosols, electric air fresheners, gels, candles, car fresheners, room and bathroom fresheners. According to the report “India Air fresheners Market Overview, 2020-2025” published by Bonafide Research, electric/automatic air fresheners have been the trending market with the fastest growing CAGR of above 21% and is expected to continue its trend further. Godrej Consumer Products Ltd., one of the prominent company in the market, have launched its latest product in the electric/automatic sector with the name Godrej Aer smart matic as India’s first Bluetooth enabled smart home fragrance for home, office and other enclosed spaces. Along with that Reckitt Benckiser (India), Private Limited with its brand Air Wick have the product under the category life scent automatic sprays with and experience of three fragrance such as white floral, sweet melon and subtle vanilla in one spray. Liquid air freshener is generally used in commercial spaces, mainly used in places like malls, institutions, or corporate with electric diffusers. This product does come with a refill facility; they are affordable and provide long-lasting fragrance. That is why it is the trending product in the Indian market.
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Reed diffusers are one of the trending products in the market as it’s a practical way to add constant fragrance to any room, including office cabin, without the use of heat or flame. Does the question arise that how it works? Reed diffusers deliver fragrance using a simple wick system: fragrance oil seeps up through reeds or sticks, dispersing scent into the air. The benefit of this reed diffuser is that it doesn’t require turning on the lights, not require plugging in, can’t get blown out, doesn’t produce flames, and on top of that, they are environmentally as well as health-friendly. Reed diffusers will give you a scent that’s more consistent than candles or incense sticks. The only con of the reed diffusers is that you cannot turn it off whenever you are not around. Companies have been innovating themselves continuously with the innovations in the products. The Gel technology has been transformed into Slim Gel technology and has been widely used for bathrooms with long-lasting fragrance at a cheaper rate. The newest product in the market is by Godrej with its product Godrej Aer pocket that lasts up to 30 days and at a minimal price. Another air freshener product with a comparatively lower price is Odonil Zipper and smile.
The air fresheners market has huge potential in India. It is because of the large consumer base who are getting to know about the latest products and innovative technology. And the increasing awareness about sanitation and cleanliness. The government’s initiatives of building homes and toilets and spreading sanitation awareness can play a huge role in building the air freshener market. The government has sanctioned nearly 1.03 Crore houses, above 9 crore toilets built in recent years. The companies can target the wide rural base by increasing awareness about the importance of sanitation and hygiene standards in day to day life can prompt a very promising market in the near future.
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Major Companies Present in the market
The key players of the India Air Freshener market are Dabur India Ltd., with its product Odonil, Godrej Consumer Products Ltd. with its product Godrej Aer, Procter & Gamble Home Products Limited with Ambi Pur, Reckitt Benckiser (India) Private Limited with Air wick and SC Johnson Products Pvt Ltd. with product Glade.
Considered in this report
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The following aspects are covered in the report “India Air Freshener Market Overview, 2020-2025“
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