The Food Renegades (15.8 million follwers) are TikTok’s hottest group of food creators, chefs and bakers and they just added more stars. Debuting during the early days of the Covid-19 pandemic, the group’s CEO Evan Morgenstein had a vision for building a family of the best food creators on TikTok, Instagram, YouTube and more. Morgenstein’s first member was Sonny Hurrell (@thatdudecancook) who had 212,000 followers and now has over 3.6 million. The Food Renegades is proud to announce several of the hottest new and fresh faces on social media including Darryl Postelnick (@cookingwithdarryl) with 1.1 million followers, Jacque Jalaf (@jacquegotmeat) 359k followers, Misha Simon (@misha_kitchen) 463k followers and Tori Wilson (@toriphantom) with 1 million followers.
The strength of The Food Renegades (www.thedigitalrenegades.com/the-food-renegades) is its diverse creators, content and personalities. In the last several months, The Food Renegades went from an idea to the dominant group of food creators with well over 40 million followers and 300 million likes on TikTok alone. Morgenstein sees an emerging trend, “More and more brands are coming to us and saying how frustrated they are with executing multiple contracts, different deal structures regarding the language, and generally hard finding one potential influencer per agency. When they come to us, they usually sign 5-10+ “Renegades” at a time. Everyone wins”. Additionally, Corporate America has realized that due to the lack of travel, having one of The Food Renegades execute a virtual live cooking event has massive appeal and significantly lower costs. Darryl Postelnick as an example, is a former Microsoft executive and connects deeply in that environment.
The pandemic has led to massive increases in hungry people cooking at home and looking for inspiration from social media influencers in the food space. The Food Renegades fill such an important niche for a wide array of content consumers from stay-at-home moms, classically trained chefs, dads grilling, kids looking to be a part of the food prep and cooking team in their home and many others. On the horizon, The Food Renegades are looking at digital and on-air shows, signature and group licensing deals in the spice, food and accessories business.
“As the market evolves, the opportunities seem endless”, says Christina Brennan VP, New Business Development of The Food Renegades. The Food Renegades are a diverse group of creators that reflect the world today. They are hardworking creatives that produce sticky content that you cannot get anywhere else. What is so unique, is that they act as a team and create content together making campaigns cohesive and even more powerful. It does not get any tastier from fans and brands!