Thursday, December 17, 2020. This year, the Ruta Exportadora business assistance program served 4,620 companies and achieved exports for more than $ 4,942 million to 152 markets, reported the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ).
The Peruvian products promoted abroad were 2340, with an increase of 11% compared to 2019. Among the main ones are blueberries, avocados, grapes, special coffee, mango, organic quinoa, organic ginger, organic banana and cotton garments, which they went mainly to the United States, China, Holland, Spain, Germany and England.
Likewise, of the total of participating companies, 75% of the shipments made were generated by companies from the interior of the country, and 47% of these are led by women.
PROJECTIONS TO THE BICENTENNIAL
By 2021, it is expected to exceed 1,500 companies in the Export Route Program and to promote specialized market routes, electronic commerce and digital transformation.
In addition, the Mipymes al Mundo Digital program will be strengthened, where more than 800 exporting companies will be inserted and with export potential at the national level. In addition, the creation of 8 export consortia is planned, representing more than 70 companies.
Finally, more than 15 virtual business rounds will be held with the participation of around 470 exporting companies and 580 international buyers, generating approximately 2000 business appointments.
MINCETUR (Ministry of Foreign Trade and Tourism) and PROMPERÚ recognized the companies of the Export Route that during 2020 had an outstanding performance in foreign trade with the following awards:
For having made your first shipment of products and/or services to the international market during your participation in the Export Route.
For having participated in the cross-border e-commerce projects developed by the Exporting Route, with which it made sales to the US, China and Taiwan, through the Amazon, eBay, Tmall, Jd.com, Europe Life platforms, among others.
For having implemented the regulatory requirements for access to the international market, after taking technical assistance in product improvement and labeling on the Export Route.
It highlighted for having taken advantage of the benefits of the inter-institutional agreement that PROMPERÚ has with DHL Express, with which it made exports in a sustained manner.
It excelled in the Ella Exporta 2020 program of PROMPERÚ and for exporting in 2020
It distinguished itself in the implementation of eco-efficiency within its business management and for having made exports in 2020.
It stood out in the development of digital mindset and commercial impact of the digital innovation project developed during the program.
For constantly participating in PROMPERÚ’s services and enhancing its export capabilities. It maintained it’s shipments throughout the year.
It increased its exports sustainably and actively participated in PROMPERÚ’s activities.
It implemented sanitary protocols to continue exporting and participated in Fruit Logistic 2020.
It exported for the first time with the advice and assistance of PROMPERÚ. It shipped dried oregano and crushed paprika to Brazil.
It obtained second place in the IV s of Café SPP, during it’s participation in the Special Coffee Export Route.
It participated in the basic coffee cupping course on the Exporting Route and exported in 2020.
It participated in the programs of the Export Route and promoted it’s company for export. Makes shipments of alpaca sweaters and cotton clothing for babies and children.
The Company exported alpaca accessories to four destinations: Lithuania, the USA, Canada and Chile.
The Company exported cotton baby garments to more than one market in 2020 and had different points of sale with more than 300 products in it’s offer.
This Company specialized in the commercialization of mahi-mahi. Exported to a new market (Guadeloupe) in times of pandemic.
In the year, StartUp Perú 7ma Generación won and other innovation events.
It stood out for positioning Pisco and its derivatives in international markets.
The Export Route is a management system that offers business services aimed at improving the competitiveness of macro, micro and medium-sized companies seeking internationalization.