The new report by Expert Market Research titled, ‘Global Humectants Market Size, Share, Price, Trends, Growth, Report and Forecast 2020-2025’, gives an in-depth analysis of the global humectants market, assessing the market based on its segments like sources, types, applications, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2015-2025)
• Forecast CAGR (2020-2025): 6.3%
• Forecast Market Size (2025): USD 28.7 billion
Owing to the FDA approval and approval from other regulatory authorities for the use of humectants in food products, a lot of countries are providing a lucrative growth opportunity for the market growth. However, the decrease in the use of humectants in cosmetics has hampered the growth of the market, especially in Europe. The introduction of natural humectants is expected to provide renewed growth opportunities for the market in regions like Europe. The robust expansion of the application sectors in the Asia Pacific region, especially in its developing regions, is expected to further propel the market growth in the coming years.
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Industry definition and segmentation
Humectants are hygroscopic compounds used to keep the stuff moist. They attract and retain the moisture in the air nearby via absorption, drawing the water vapour into or beneath the organism’s or object’s surface. They are molecules with many hydrophilic groups, most often hydroxyl groups. These materials are used in the food and beverage industry, beauty products, medicines, as well as pesticides.
Based on source, the market is divided into:
The types of humectants in the market include:
• Sugar Alcohol
• Alpha Hydroxy Acids and Polysaccharides
The major application segments of the product include:
The regional markets for the product include:
1 North America
1.1 United States of America
2.2 United Kingdom
3 Asia Pacific
4 Latin America
5 Middle East & Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.4 South Africa
Owing to the growing use of humectants to extend the longevity of a food product and the rising product efficacy, the demand for humectants in the market has substantially increased, especially with the outbreak of the COVID-19 pandemic. The increased application of the product in the food and beverage sector post-lockdown is likely to drive the market. The COVID-19 pandemic has also provided a boost to the pharmaceutical industry, which is further aiding the market growth of humectants.
Due to the increase in disposable incomes of people in developing economies, the demand for beauty products has increased in recent years. This is likely to influence the demand for humectants. Further, with the rising aversion to synthetic ingredients among consumers and a growing label consciousness, the demand for natural humectants is expected to witness a robust growth in the coming years.
Key Market Players
The major players in the market are Roquette Frères, Brenntag GmbH (ETR: BNR), Cargill, Incorporated, and BASF SE (ETR: BAS), among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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