Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity , Covid 19 Outbreak Impact research report added by Report Ocean, predicts the industry’s performance for the upcoming years to help stakeholders in making the right decisions that can potentially garner strong returns. Further, the document provides comprehensive analysis of the key industry trends as well as the opportunities that will ensure an upward growth trajectory in the coming years. It also focuses on developing strategies for challenges faced by the industry. Moreover, an exhaustive discussion of the latest updates including the impact of COVID-19 pandemic is furnished in the study. Get complete Report (Including Full TOC, 100+ Tables & Figures, and Chart). – In-depth Analysis Pre & Post COVID-19 Market Outbreak Impact Analysis & Situation by Region
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Considering the impact of COVID-19 pandemic, GMD predicts the revenue of global digital advertising market to reach a revised value of $608.8 billion (compared with pre-COVID-19 forecast of $664.7 billion) by 2026, representing a 2019-2026 CAGR of 9.12% (downgraded from 11.29%). The digital ad is becoming the lion’s share in the whole pie of media advertising.
Highlighted with 78 tables and 74 figures, this 167-page report “Global Digital Advertising Market 2020-2026 by Platform, Ad Format, Industry Vertical, and Region: COVID-19 Impact and Growth Opportunity” is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
– Market Structure
– Growth Drivers
– Restraints and Challenges
– Emerging Product Trends & Market Opportunities
– Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.
Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Mobile Ad
– In-APP
– Mobile Web
Desktop Ad
Digital TV and Others
Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Digital Display Ad
– Programmatic Transactions
– Non-programmatic Transactions
Internet Paid Search
Social Media
Online Video
Others
Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
– Media and Entertainment
– Consumer Goods & Retail Industry
– Banking, Financial Service & Insurance
– Telecommunication IT Sector
– Travel Industry
– Healthcare Sector
– Manufacturing & Supply Chain
– Transportation and Logistics
– Energy, Power, and Utilities
– Other Industries
Geographically, the following regions together with the listed national/local markets are fully investigated:
– APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
– Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
– North America (U.S. and Canada)
– Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
– RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
A combination of factors, including COVID-19 containment situation, end-use market recovery & Recovery Timeline of 2020/ 2021
covid-19 scenario | Market Behavior/ Level of Risk and Opportunity | End Industry Behavior/ Opportunity Assessment | Expected Industry Recovery Timeline | Business Impact Horizon |
Opening of Economy by Q3 2020 | xx | xx | xx | xx |
Recovery – Opening of Economy extended till Q4 2020 / Q1 2021 | xx | xx | xx | xx |
Key highlights from COVID-19 impact analysis:
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An overview of the regional landscape:
The key regions covered in the report are North America, Europe, China, Japan and South Korea, It also covers key regions (countries), viz, the U,S,, Canada, Germany, France, U,K,, Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, U,A,E, etc,.
Regional contribution to the overall market growth is measured in the study.
Revenue generated, sales garnered, and growth rate attained by each region during forecast period are cited.
The market growth is analyzed by studying multiple determinants such as:
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Key Questions Answered in The Report:
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Key Points Covered in Digital Advertising Market Report:
Table of Contents
1 Introduction 8
1.1 Industry Definition and Research Scope 8
1.1.1 Industry Definition 8
1.1.2 Research Scope 9
1.2 Research Methodology 12
1.2.1 Overview of Market Research Methodology 12
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Qualitative Analysis 21
2.1 Market Size and Forecast 21
2.1.1 Impact of COVID-19 on World Economy 23
2.1.2 Impact of COVID-19 on the Market 26
2.2 Major Growth Drivers 28
2.3 Market Restraints and Challenges 31
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37
3 Segmentation of Global Market by Platform 41
3.1 Market Overview by Platform 41
3.2 Global Mobile Advertising Market 2015-2026 44
3.3 Global Desktop Advertising Market 2015-2026 48
3.4 Global Market of Digital Advertising via Other Digital Platforms 2015-2026 49
4 Segmentation of Global Market by Ad Format 50
4.1 Market Overview by Ad Format 50
4.2 Global Digital Display Ad Market 2015-2026 53
4.3 Global Internet Paid Search Ad Market 2015-2026 55
4.4 Global Social Media Ad Market 2015-2026 57
4.5 Global Online Video Ad Market 2015-2026 59
4.6 Global Market of Other Digital Ad Formats 2015-2026 61
5 Segmentation of Global Market by Industry Vertical 63
5.1 Market Overview by Industry Vertical 63
5.2 Global Digital Advertising Market for Media and Entertainment 2015-2026 66
5.3 Global Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68
5.4 Global Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Global Digital Advertising Market for Telecommunication IT Sector 2015-2026 71
5.6 Global Digital Advertising Market for Travel Industry 2015-2026 72
5.7 Global Digital Advertising Market for Healthcare Sector 2015-2026 73
5.8 Global Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74
5.9 Global Digital Advertising Market for Transportation and Logistics 2015-2026 75
5.10 Global Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76
5.11 Global Digital Advertising Market for Other Industries 2015-2026 77
6 Segmentation of Global Market by Region 78
6.1 Geographic Market Overview by Region 2015-2026 78
6.2 North America Market 2015-2026 by Country 84
6.2.1 Overview of North America Market 84
6.2.2 U.S. Market 87
6.2.3 Canadian Market 90
6.3 European Market 2015-2026 by Country 92
6.3.1 Overview of European Market 92
6.3.2 Germany 95
6.3.3 UK 98
6.3.4 France 100
6.3.5 Russia 102
6.3.6 Italy 104
6.3.7 Rest of European Market 106
6.4 Asia-Pacific Market 2015-2026 by Country 107
6.4.1 Overview of Asia-Pacific Market 107
6.4.2 Japan 111
6.4.3 China 113
6.4.4 Indonesia 115
6.4.5 Australia 117
6.4.6 South Korea 119
6.4.7 Rest of APAC Region 121
6.5 Latin America Market 2015-2026 by Country 122
6.5.1 Argentina 125
6.5.2 Brazil 127
6.5.3 Mexico 129
6.5.4 Rest of Latin America Market 131
6.6 Rest of World Market 2015-2026 by Country 132
6.6.1 UAE 135
6.6.2 Saudi Arabia 137
6.6.3 Egypt 139
6.6.4 Other National Markets 141
7 Competitive Landscape 142
7.1 Overview of Key Vendors 142
7.2 Company Profiles 146
Alibaba 146
Amazon 147
Apple Inc. 149
Applovin Corporation 150
Baidu 151
Facebook Inc. 152
Google, Inc. 153
Microsoft Corporation 154
Nokia 155
Sina 156
Tencent 157
Twitter 158
Verizon 159
Yahoo! Inc. 160
8 Investing in Global Market: Risk Assessment and Management 161
8.1 Risk Evaluation of Global Market 161
8.2 Critical Success Factors (CSFs) 164
RELATED REPORTS AND PRODUCTS 167
……..and view more in complete table of Contents
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